Sarah Quon

• Planned, managed and executed regional physical and virtual events including external conferences in North America and Latin America. Responsibilities include logistics and agenda management, marketing material production, sales briefings, budget tracking and participant management. • Spearheaded dynamic lead generation initiatives, partnering with top-tier vendors to develop campaigns that will drive awareness, acquire net new customers, and accelerate sales pipeline. • Developed and produced marketing assets including webcasts, videos, and thought leadership content to drive demand. • Crafted compelling marketing content for the website, newsletters, nurture and social media promotions to fuel engagement. • Championed our success story, wrote and submitted an award-winning entry for SAP Signavio for the Business Transformation and Operational Excellence industry awards. • Tracked and managed budgets for North America field marketing to ensure optimal allocation of resources and maximize ROI. • Measured and reported marketing activity results to uncover insights and generate new best practices and continuous improvement. • Fostered collaboration across internal teams to build marketing assets for lead acquisition and demand generation programs. • Organized and implemented account-based marketing initiatives aligning efforts with internal teams and key stakeholders to drive meaningful engagement and conversions.

•Developed the content framework, strategy, and created the content plan to drive awaeness and demand. •Produced all types of marketing assets that include thought leadership papers, webcasts, website content, email campaigns, videos, and social media promotional content. •Collaborated with solution marketing to develop acquisition assets based on market priorities and identified content needs and gaps in the customer journey. •Wrote nurture email campaigns and newsletters to accelerate the buyers’ journey and worked closely with different regional hub leads, channel leads, communications and field marketing teams to produce localized marketing assets that will meet the requirements of the different regions.

I build strategic relationships between my clients and the media. With my communications expertise, I create opportunities for my clients to increase corporate and brand awareness. My marketing experience delves into successful planning and implementing various marketing/demand generation programs and events to generate leads, engage and ultimately help convert them to customers.

As Director, Client Accounts, I provide strategic marketing counsel and manage the public relations and marketing programs of various clients in the B2B technology space. Part of my repertoire includes vertical marketing and the development of lead generation programs. I also act as an event manager for B2B related events that include trade shows and product launches. While working with a few global payments clients, I've produced and managed go to market plans that include developing ideal customer profiles and sales battle cards, customer content journey plan, key messages, marketing campaign and PR roadmaps, copywriting/editing of content that include ebooks, blogs, email campaigns, infographics and videos. I've also developed digital media plans to promote the campaigns. As the Client Account Manager for an IoT and data science company for 3 years, I provided strategic guidance, developed and managed highly targeted vertical lead generation campaigns with advertising budgets of USD$30K + per quarter. With my media plan, I generated marketing qualified leads with an average cost of $100/lead which is within industry standard for enterprise SaaS companies. In addition, I recommend and manage strategic marketing initiatives such as lead nurturing campaigns, account-based marketing programs, and events/trade shows. I also negotiated contracts for all trade show participation and any marketing related media participation, saving my clients up to $5k per event. I managed a team of PR Specialists and give strategic direction for PR campaigns and media outreach. This include companies in the technology and financial services space. In the past, I have successfully secured media coverage and interviews for my clients in top tier publications such as Bloomberg, Financial Times, WSJ, CFO.com and Associated Press and consistently exceed media coverage KPIs. Obtained high profile speaking opportunities in major industry events such as Money 20/20.

Managed relationships with clients in health care, technology, entertainment. telecommunications and service industries. Worked closely with clients in recommending strategic advertising, marketing solutions and media plans.

Planned and managed trade shows, direct mail campaigns, newsletters, production of re-branded corporate identity and marketing collateral as well as lead generation programs.

Developed and implemented all tactical marketing programs including lead generation campaigns, trade show management of over 40 trade shows, direct mail campaigns, marketing collateral production, and partner marketing materials. Managed relationships with suppliers such as printers, copywriters, agency and graphic designers.

Developed client relationships and managed the advertising and marketing requirements of a variety of clients including technology, retail and real estate