Quintin Au

Leading full-funnel growth for Scale AI's Generative AI team, responsible for acquisition, onboarding, enablement, and activation. - Grew our Experts (bachelors/masters/PhD) contributor base for RLHF training for top AI models such as Meta, OpenAI, NVIDIA, and character.ai, by nearly 3x in 3 months. - Built an LLM-powered assessment product that dynamically generated questions, graded them, and continuously optimized in the backend to improve conversion rates and combat fraud with a team of 2 engineers. Ran multiple evals to improve model precision & accuracy and measure LLM outputs. Assessed over 100,000 candidates across 30+ domains (eg. math, biology, python, JS, coding) while improving CVR by ~15-30%. - Built and led an AI-assisted creative team, leveraging templates, custom GPT workflows, and AI tooling, improving tripling creative & experiment output and reducing turnaround from a week to within hours. - Scaled new channels such as Paid Social, SMS, webinars and white glove outreach from 0 to 1, leading teams of 6+ operators. Resulted in 5x increase in activation rates and ~20% higher data quality.

Led growth for Spotify For Artists' ad products - establishing new marketing attribution models, improved communication workflows & built campaign-level reporting. 500-1000 person org. 📈 Grew revenue & adoption by 3x MOM, for Spotify For Artists' new ad products by improving lifecycle campaigns using in-app & email channels. Focused on increasing adoption of Self Serve ad platform. 🖥️ Learnt & wrote SQL data queries for email targeting/segmentation, marketing attribution analysis, revenue pacing & reporting, collaborating across 3 cross-functional teams of PMMs, PMs & salespeople ⭐️ Developed a data strategy to implement a multi-product attribution model leveraging first-party cookies/data that accelerated paid, email, push, and in-app teams, increasing overall CVR

I founded a growth agency with 2 employees, acted as fractional Head of Growth that built and ran growth engines (paid + email) for seed to Series A tech startups. 🌱 Founded a growth agency during COVID; employed 2 growth marketers staffed across 8 clients from health tech startups to consumer e-comm startups. 👏 Built & managed six-figure marketing budgets; hired growth marketers as fractional Director of Growth ✨ Built data foundations (pixel installation, tracking and reporting), improved operational systems by conducting audits, and trained & coached teams on full-funnel growth across CRO, paid and email

Grew the Prodigy Education business during Q4 of 2020, where we raised one of the largest Series B EdTech funding rounds in history ($125M USD). ~300 person org. • Led our 8-person agile growth team focused on reducing student & parent churn. • Reduced subscription churn by leveraging targeted paid ads & dunning emails • Establish a revenue attribution model & new data processes for our 30+ product & marketing team, reporting directly to the CMO. Quit to pursue promising entrepreneurial projects (Noa Growth).

Grew Opencare's email, SMS, referrals, and CRO channels when I drove 4x growth for our Series A startup. ~50-100 person org. • 4X Revenue: Grew email, referrals, and SMS revenue by 380% ($11M annualized) over 7 months, contributing 78% of total growth during this time • First Principles Experimentation Framework: Grew experiment velocity from 2 to 6 per month • SMS & Email Deliverability Expertise: Increased email & SMS deliverability from 85% to 95% using domain splitting & randomized copy • Merging Product/Data/Marketing: Implemented 2 Email Service Providers (ESP/CRM) migrations, moving Opencare to an Enterprise CRM platform with SMS, Email, and automated trigger campaigns Quit to accept an offer at Prodigy Education.

I managed Opencare's Paid Search Account of a $2.3M annual spend across North America. • Performance First: Grew conversions by ~64% ($264K annual impact) over 4 months • Cross-Functional Growth: Developed dynamic LPs with product that increased CVR by ~61% • Most Impactful Win: Experimented with a hybrid "algorithm-toggle" strategy with tCPA & tIS which resulted in increased reach @ reduced CPAs • Conquesting Campaign: Created a highly successful conquesting campaign that represented 50% of our conversions with a 22% lower CPA • Restructure Experience: Led 3 account restructure experiments using multiple methodologies (SKAGs, geo-centric, algorithm-centric, BMM) • Automate & Optimize: Learnt VBA to develop internal tools to mass operationalize ad & campaign creation (-40% time spent on execution) • Google Partnership: Was invited and completed Google's Accelerated Growth program, leverage beta test products with a dedicated Google account manager --- At Opencare, we're untangling healthcare by making the practice & patient experience accessible & frictionless. We're a marketplace platform that is changing the way practices and patients interact across Canada & the US.

As a product manager, I was responsible for managing 4 product lines with annual sales of $42M, launching 9 new products and 3 national campaigns. Working across cross-functional teams from IT to legal, we identified and improved on key customer experience gaps from an omnichannel perspective resulting in strong YOY growth from our skincare portfolio in 2018. I led a cost-efficiency project with our external sourcing team on marketing materials. We utilized those savings to develop better customer education and experiential initiatives that led to recruitment of new clients with a 10x ROI.

As a Product Owner, I was responsible for the implementation of 2 e-commerce websites for Lancôme and IT Cosmetics and our new Personalized Engraving Service - focus on optimizing SEO, tagging, page load speed, content database, and ultimately, conversion rates. I was responsible for: - Designing the end-to-end customer experience and long-term strategy for the Engraving Service - Implementing the critical features to ship within the 2-month timelines and budget - Coordinating international development teams, UX designers, data science, and supply chain teams to ensure the best customer experience for all 3 products - Post-launch optimizations leading to an increase in mobile conversion rates

As part of the L'Oreal Rotational program, I managed a region of 46 Shoppers Drug Marts as Commercial Trainee - consulting and advising stores on their business strategy using analytics. Developed an automated dashboard tool to flag patterns and trends in the daily business reports. I also managed a Kiehl's store as an Assistant Store Manager, working with the team to plan local store activations and servicing clients face-to-face to identify critical customer journey gaps.

As a Brand Marketing Intern, I implemented Lancôme Canada's first digital Asian strategy growing same-store sales by 14%. I was also responsible for reimagining our largest national activation, Crème de la Crème, resulting in a +11% sales growth vs last year with 2/3 of last year's budget.

As a digital marketer, I A/B tested emails, content, webinars, and social posts offering white-label digital/marketing solutions for Fortune 500 CPG brands like P&G, RB, McCains, Pringles, and many more. - Conducted market & user research to create new B2B sale talk tracks. - Grew a list of leads to build a sales pipeline. - Built new sales persona profiles that enabled sales team to re-target older companies.

2-month course on leveraging quantitative data & data-centric frameworks to make effective product decisions.

Vice President, Academics @ JDCC Schulich Vice President, Marketing & Operations @ Schulich Protégé Mentorship Program Director, Member Development @ York Marketing Association Captain, Schulich Ultimate Team Equity Analyst, York University Student Investment Fund Associate, York Finance Club