Quentina Yuan

OUR INC is my independent consulting practice, where I partner with founders and consumer brands on brand strategy, go-to-market planning and market expansion. I work across consumer technology, gaming, fashion and lifestyle brands, helping teams clarify positioning, explore new market opportunities and build brands people genuinely connect with. Every engagement is tailored to the company’s stage and goals, combining strategic thinking with hands-on collaboration to turn ambitious ideas into meaningful market opportunities.

https://www.millyrockgroup.com 1. Multiple fashion brands under the cooperate umbrella incubation management including brand strategy, visual content, supply chain production etc. 2. LA Showroom management. 3. Chinese overseas launching operation: localization, visual content creation, PR, D2C Shopify, inventory management and wholesale distribution development and management.

Lead Womenswear product line: merchandise, design, buyer and PDD teams.

> Works in close partnership with the Chief Executive, providing leadership across the Agency and ensuring that internal governance, planning, policies, and systems enhance Agency capability and capacity; > Built high-energy, forward-thinking team to modernize legacy operations and keep an organization agile in changing conditions; > Oversaw business development personnel and drove performance through mentoring and strategic initiatives; > Leveraged industry trends and competitive analyses to improve marketing campaign performance;

1. SIFS (Shanghai International Fashion Showcase) platform - business development/project management; 2. Negotiated with new clients and closed on long-term agreements; 3. Generated leads and capitalize on valuable business opportunities to bring in new company revenue and improve bottom-line profit;

1. Event planning / Project coordination for luxury brands clients; 2. Assessed events planning services and related costs, capitalizing opportunities to cut costs and drive revenue generation; 3. Administered contracts to deliver outstanding vendor coordination, timeline development, budgeting, and day-of coordination services; 4. Planned and executed project including Hermes Maison Opening after-party, Tory Burch flagship store opening at Kerry Center, Michael Kors ‘Jet-set' collection launch event, No.31 Elite Model Look, etc.;

> Maintained current product and promotional knowledge to drive consistent sales; > Develop and keep organized the CRM and Client Relations calendar; > provide on-site support for events during peak times.