Yingda Hu

End to end product management

• Owned end-to-end product lifecycle management for textile and heated product categories, from concept and vendor selection through launch and post-launch performance • Leveraged Helium 10, Keepa, Oulur, and Google Analytics to analyze market gaps, demands, and consumer behavior, identifying white space opportunities to drive strategic product development. • Conducted SWOT and competitor analysis to identify market trends and strategic opportunities, launching two comforter set listings that generated $6M in annual revenue. • Developed SOP to streamline product development and launch processes, improving efficiency and cross-functional coordination. • Managed initial costing and negotiated vendor pricing, achieving a 20% cost reduction on key product listings to enhance profitability. • Oversaw raw material sourcing, logistics, and production, ensuring efficient problem-solving and timely delivery. • Directed online content strategy, overseeing packaging, photography, and branding for stronger market positioning. • Optimized SEO strategies across eCommerce platforms, increasing click and conversion rates, driving a 60% sales boost. • Managed product lifecycle performance including inventory forecasting, stock optimization, and structured product sunsetting — discontinuing underperforming SKUs and extending high-performing lines based on data-driven lifecycle reviews • Collaborated with cross-functional teams including design, production, marketing, and planning, to ensure seamless product launch from ideation to GTM.

● Led sales team performance, analyzed KPIs, and implemented data-driven strategies to maximize store revenue. ● Oversaw daily store operations, including scheduling, inventory management, and visual merchandising. ● Built strong client relationships through clienteling, personalized outreach, and exceptional customer service. ● Trained and coached sales associates to build a high-performing team and enhance overall effectiveness. ● Developed social media platforms and content, boosting brand visibility and driving a 30% sales increase in three months. ● Executed in-store events and promotional initiatives, providing key market insights to the district manager.

● Co-founded and successfully launched multiple independent women’s fashion brands catering to the Chinese market through direct internet sales and wholesale distribution channels. ● Directed daily operations, overseeing purchasing, branding, marketing, and sales to drive seamless business functions and sustained growth. ● Conceptualized and executed end-to-end sales, gross margin, and inventory strategies to consistently achieve sales targets. ● Orchestrated comprehensive marketing campaigns, including product launches, event promotions, and email marketing, while managing databases for effective audience targeting. ● Developed visually engaging content, including photography, editing, and graphics, to enhance product displays and branding across retail and online platforms. ● Created and managed lookbooks and social media marketing programs, driving engagement on platforms like WeChat, Weibo, and Instagram. ● Cultivated relationships with external vendors, ensuring timely execution and high-quality outcomes for marketing programs and product launches. ● Conducted in-depth market research to identify consumer trends, leveraging insights to refine product development and marketing strategies. ● Managed company’s CRM system, ensuring effective customer engagement and addressing client needs to build loyalty and retention.

• Responsible for public relations and mediating legal disputes between Shanghai Pudong's Agricultural Committee and local farmers, landlords, and citizens. • Coordinated the government's community outreach and education program for laws that govern farmers and related agricultural groups. • Organized biannual conventions for policy education among government leaders. • Managed numerous open cases of legal claims and requests related to farm governance. • Responsible for recording and preparing official legal documentation for court proceedings.