Queenie Chu

- As a brand representative and entrepreneur, my role is to nurture the brands in a new market, both Hong Kong, Macau and Taiwan, in terms of brand recognition & sales revenue; be responsible for all aspects in a business and handling wide range of activities including, but not limited to the below; - Daily operations: oversee daily operations, ensure brands consistent, manage sales channels - Budgeting: estimate and forecast business & operating expenses - Business Development: create business leads, recruit potential sales partners and implement strategic sales plan with to increase revenue - Talent Recruitment: hire suitable candidates, for both store and supporting roles, who share the same values with the brand; instructing, communicating and motivating the members and make the best team to success - CRM: maintain relationship with existing customers and business partners to enhance selling, create new sales lead to generate new client base - Marketing: Enhance brand recognition via variety of marketing and promotional campaign, both online and offline. Co-brands collaborations, 24Bottles x Yahoo, 24Bottles x Reebok, 24Bottles x Barbie

- As a brand representative and entrepreneur, my role is to nurture the brands in a new market, in terms of brand recognition & sales revenue; be responsible for all aspects in a business and handling wide range of activities including, but not limited to the below; - Daily operations: oversee daily operations and ensure brands consistent, manage both e-shop, e-channel sales & brick and mortar store. - Budgeting: estimate and forecast business & operating expenses - Business Development: create business leads, recruit potential resellers and implement strategic sales plan with to increase revenue - Talent Recruitment: hire suitable candidates, for both store and supporting roles, who share the same values as the brands; instructing, communicating and motivating the members and make the best team to success - CRM: maintain relationship with existing customers and business partners to enhance up selling, create new sales lead to generate new client base - Marketing: Enhance brand recognition via variety of marketing and promotional campaign, both online and offline. Co-brands collaborations, such Tokyobike x Reebok, Tokyobike x The Coffee Academic, Tokyobike x COS

Co-Founder of Bike The Moment, lifestyle brand & community - Be the first to develop a community specific in lifestyle cultures & urban cycling - Create and encourage urban cycling as a brand new lifestyle in Hong Kong via creative contents development & events management - Generate unique contents to enhance high social media engagement - Initiate, formulate and manage co-brands campaigns, such as BTM x Kowloon Development Company, BTM x Macau Tourism Broad, BTM x Hong Kong Trade Development Council, BTM x The Link, BTM x Reebok, BTM x Teva, BTM x AAPE www.bikethemoment.com

- Be the first point of contact for partners (direct clients and media agencies) around all media service and lead cross-functional expectations includes, marketing, sales, account management. - Define and drive implementation of performance initiatives for specific partners based on detailed understanding of the partners’ business and available on our platform. - Develop strategic account plans for partners toward identifying creative and revenue-generating initiatives on multimedia strategies as well as event management. - Responsible portals include: social media, mobile app, multimedium. - Lead and coordinate marketing campaign with internal teams and contractors. - Archive monthly targets by strategic sales planning and account management. - Account Portfolio includes: Tourism Boards, Airlines, Digital Gadgets, Health and Pharmaceutical, Liquor and Beer