Que Duong

Led end-to-end creative strategy, content development, and visual production for global and emerging brands across beauty, spirits, technology, and lifestyle categories. Client Portfolio & Campaign Leadership Directed campaigns for Apple, Google, YSL Beauty, Hennessy blending photography, film, digital, and experiential activations Developed brand identities and content systems that drive cultural relevance and audience connection Created campaign strategies and rollout frameworks across social, digital, retail, and event platforms Served as primary client-facing creative lead, translating business objectives into culturally resonant creative solutions Production & Team Management Managed production budgets ranging from $100K-$300K with full P&L responsibility Led teams from 2-person intimate shoots to 20+ person productions including photographers, stylists, designers, and production crew Directed full production cycles from concept development and treatment through execution and final delivery Maintained vendor relationships and negotiated contracts for equipment, locations, talent, and post-production services Creative Specialization Photography: Fashion, lifestyle, portrait, still life with expertise in studio and location lighting Post-Production: Advanced retouching and color grading in Capture One and Photoshop Video: Concept, direction, and oversight through post-production for brand content and social campaigns Art Direction: Visual systems development, mood boarding, and creative concepting for multi-platform campaigns Key Differentiator: Bring a cultural-first approach to commercial work, ensuring authentic storytelling that resonates with diverse audiences while meeting strategic business objectives.

Led content strategy and creative systems for SheaMoisture's $100M+ portfolio across Hair, Skin, Body, Baby, and Men's categories during post-acquisition integration and growth phase. Strategic Content Leadership Developed scalable content frameworks supporting retail expansion across Target, Walmart, Ulta, and specialty channels Built replicable creative systems that reduced production timelines by 30% while elevating creative quality and brand consistency Directed omnichannel campaigns across digital, social, retail, and experiential activations Result: +12% year-over-year sales growth, +450% social engagement across portfolio Brand Development & Category Expansion Spearheaded complete rebrand of SheaMoisture Men, elevating it from supporting line into prioritized growth category with distinct brand identity Created content architecture that balanced cultural authenticity with commercial objectives and retailer requirements Partnered with retail, digital, and PR teams to ensure creative consistency across all consumer touchpoints Developed visual guidelines and brand standards adopted across 20+ SKUs Stakeholder & Team Leadership Collaborated with C-suite executives and category leads to align creative vision with business strategy during post-acquisition transition Managed cross-functional teams of 15+ spanning internal creatives, external agencies, and freelance specialists Mentored junior creative staff and established quality standards and workflows that became scalable across categories Presented creative concepts and campaign strategies to executive leadership, securing buy-in and investment

Led content development and creative strategy across SheaMoisture, Nubian Heritage, Madam C.J. Walker, and Nyakio during a period of significant brand evolution and audience expansion. Campaign Development & Cultural Engagement Concepted and directed social-first campaigns that achieved organic cultural platform pickup and broad community engagement Developed content strategies that resonated authentically with diverse audiences across multiple brand portfolios Led creative vision that strengthened brand-community relationships and built long-term audience trust Directed campaigns that consistently earned coverage from major cultural platforms and creator networks Content Production & Creative Excellence Directed photo, video, and digital content production from initial concept through post-production and delivery Collaborated with cross-functional teams including marketing, product, retail, and PR to ensure cultural authenticity and strategic alignment Executed high-impact campaigns with resourcefulness and strategic creativity, maximizing cultural resonance regardless of budget constraints Established production workflows and creative standards that improved efficiency and output quality Strategic Impact: Built content frameworks and creative approaches that supported measurable brand growth while maintaining cultural credibility and authentic audience connection.

Led digital marketing strategy and content development for international beauty brand's U.S. market expansion. Digital Strategy & Performance Marketing Drove +15% website traffic and +10% lead generation through data-informed digital strategies and market trend analysis Launched and optimized SEO, PPC, email, and display campaigns, improving conversion rates by 12% Developed content calendar and social media strategy that grew audience by 30% and increased engagement rates Partnerships & Brand Growth Built strategic partnerships with beauty influencers and industry creators, generating qualified leads and expanding brand reach Collaborated with creative, marketing, and retail teams to align digital storytelling with product launches and in-store activations Managed digital asset production including photography, video, and graphic design for web and social platforms