Gin Pham

Field Product Marketing Manager - Cognex ID and Smart Vision System. This role is responsible for driving business growth, product strategy, and market expansion for the Identification (ID) and Vision Sensor portfolio across ASEAN and India. Acting as a strategic bridge between regional sales, global business units, and technical teams, the position focuses on enabling sales success, launching new products, and capturing market share in key industrial verticals. Key Responsibilities: ---1. Commercial & Pipeline Support: Partner with regional sales teams and channel partners to hit revenue targets. Analyze sales trends, manage project pipelines and forecasts, and implement growth actions such as targeted promotions, feature positioning, and addressing portfolio gaps. ---2. Product Launch Management: Lead regional go-to-market and launch strategies for new ID and Vision Sensor products across ASEAN and India in close collaboration with Sales, Marketing Communications, and Business Units. ---3. Business & Market Development: Identify and develop new application opportunities and growth drivers within target industry verticals, including Electronics, Pharmaceuticals, Food & Beverage, and Consumer Packaged Goods. ---4. Market Intelligence & Reporting: Monitor regional market trends, gather Voice of Customer (VoC), Voice of Sales (VoS), competitive landscape, and account dynamics. Provide actionable insights, win/loss analyses, and strategic guidance to local teams and Business Units to win high-value accounts and drive the New Product features to bring value to the customer and company. ---5. Technical Escalation Management: Coordinate with local technical teams and central product support to resolve escalated application and product issues efficiently.

- In depth coverage and understanding of assigned accounts directly and/or with channels to identify customer needs and developing opportunities to orders. - Develop and execute effective sales activities (products / solution introduction, opportunities follow up) for assigned industry to achieve sales growth objectives - Provide updates on sales funnel, forecasts and account status/activity as required - Collaborate with Market Product Management teams regarding competition, product and/or market needs to increase win probability and market share. - Support in the development and implementation of marketing plans and activities as needed - Ensure all assigned accounts issues are resolved in a timely and escalate as needed - Comply to company policy on sales processes and use of sales tools. - Proactive usage of Customer Relationship Management (CRM) system to maintain account details for funnel management and effective collaboration. - Maintain sound technical/application knowledge of all SICK products relevant to assigned industry to develop trust and confidence of customer base. - Collaborate with Corporate Industry Management team to align strategy and initiatives for assigned industry and accounts

- Responsible for all Keyence's products especially is Factory automation items. For example The vision system (2D, 3D), barcode reader, sensor, controller (PLC, HMI), measurement sensor (1D, 2D, 3D), laser maker, metrology, and the microscope. - Establishing and maintaining a high level of relevant product knowledge in order to have meaningfulinteraction with the company’s existing and new customers. - Establishing and maintaining a high level of relevant knowledge for sales engineers by initial training (main responsibility for the vision system, factory automation items). - Provide advanced training for Experienced Sales staff on High-end product. - Participate in Seminars - exhibitions to explain Keyence’s products and functions. - Provide consultation to Customers to maximize product performance. - Provide first training to Customers who purchased products of Vision, Microscope, Laser Marker, etc. - Offering After-sales support services, Solving client problems. - Monitoring the competitive company and its products (Cognex, Omron, Panasonic) - Record all activities relate to customers on the database to territorial management and make growthstrategy. - Preparing and presenting accurate activity reports and analysis sales and technical support activities.

- Design and programming for new automation machines, control and improve current machines. - Find the total solution to increase effect in product activity. - Programming PLC, Robot, vision system...etc - Lead a team to catch up plan.