Qianqian Wang

1. Initiated and continuously optimized a comprehensive social media strategy by capturing, analyzing, and interpreting social data. Delivered actionable insights to the Municipal Administration of Culture and Tourism, contributing to a 100%+ year-on-year increase in tourist visits over the last 6 months. 2. Planned and managed monthly/quarterly content calendars, leveraging data-driven performance metrics (engagement rates, impressions, follower growth) to refine content strategies. Increased social media followers by 33% in 6 months and achieved over 4 million impressions across Instagram, Facebook, Twitter, YouTube, and TikTok. 3. Pitched and built partnerships with dozens of macro influencers in the travel and culture sectors, measuring influencer ROI through audience reach, impressions, and engagement growth. Enhanced community interaction by providing timely responses, fostering deeper audience relationships, and driving measurable increases in engagement. 4. Proactively monitored real-time social trends and utilized newsjacking strategies to maximize visibility. Conducted campaign performance analysis, identifying high-performing content and making data-backed recommendations to improve future initiatives.

1. Highlighted our client, Piaget, the world-renowned watch manufacturer, through carefully written and timed news releases. Also coordinated more than 1 hundred product shoots in Vogue, Harper's Bazaar and other leading fashion publications to expand brand exposure. Ranked Piaget top 10 in the DMR of luxury watch and jewelry. 2. Liaised effectively with media and influencers, promoted the active media cooperative relations, maintained and continuously expanded media resource of more than 500 people. 3. Coordinated brand activities, and provided on-site support for sales and event team in charge of new collection launch, high jewelry exhibition, new boutique unveiling and VIP dinner. The sales on exhibition up to millions Chinese Yuan over a night. 4. Made monthly and yearly reports, including clipping analysis, DMR analysis, recap for last month, plan for next month and review of competitors. Mentored two interns and assigned tasks accordingly, and helped them build a basic understanding of PR.

1. Managed the company’s social media pages on WeChat and Weibo, maintained a fluent operation with an excellent user experience for the audience. 2. Researched and reached out to potential agencies and suppliers, effectively delivered information or contact to supervisor for further communication. 3. Attended industry exhibitions and expos on behalf of the company and was responsible for product introduction to visitors and recording information of potential customers. 4. Assisted in directing the promotion video and collected audio materials, improved efficiency of the video production.

1. Participated in brainstorming meetings and proposed appropriate influencers and celebrities, resulted in better decision- making on choosing brand ambassadors. 2. Monitored and analyzed data of cooperative influencers and celebrities to provide reference for reviewing and improvement. 3. Created slides for clients’ presentations at conferences and investor meetings, which helped the team attract more investment and seize opportunities for cooperation.