Rico Li

Senior Product Manager @ ByteDance

About

🔍 Product Manager | China Tech → Silicon Valley Transition Currently based in the Bay Area, actively seeking my first US-based PM role there or remote opportunities. 🚀 8+ years building AI-driven consumer & enterprise products with expertise in personalization, enterprise workflows, and data-driven growth strategies. 📊 Recent Impact: - Douyin (TikTok China): Enhanced content discovery for 600M+ DAU platform → +0.2% 30-day retention, +1.05% engagement. - Alibaba DingTalk: Launched AI meeting suite for 25M+ organizations → improved enterprise productivity 🎯 Seeking opportunities in: AI products, B2B SaaS, content platforms, EdTech Core strengths: User research, UX design, A/B testing, AI-powered personalization, cross-functional leadership.

Country

United States

City

San Francisco Bay Area

Industry

Computer Software

Skill

Software as a Service (SaaS), Product Management, A/B Testing, User Experience (UX), Growth Strategies, Data Analysis, Machine Learning, Personalization, User Research, Agile Methodologies, Scrum, Cross-functional Collaborations, Product Strategy, Product Design, UX Research, User Experience Design (UED), Artificial Intelligence (AI), Stakeholder Management, Product Marketing

Experience

Senior Product Manager

ByteDance

2022-1 - 2023-10 · 1 yr 10 mos

Beijing, China

📌 AI-driven Personalization | Recommendation Systems | Growth Optimization Led AI-powered content personalization & discovery for Douyin (TikTok China), a 600M+ DAU platform, optimizing recommendation models & ranking strategies to enhance user engagement. - Optimized AI-powered recommendation models, improving 30-day retention (+0.2%) & daily engagement (+1.05%). - Designed user fatigue detection models to dynamically adjust content exposure, reducing churn & improving content diversity. - Built an A/B testing & behavioral analytics framework to measure content effectiveness, optimizing feed ranking & user experience. - Partnered with ML engineers & data teams to refine negative feedback learning, improving recommendation accuracy.

Senior Product Manager

Alibaba.com

2021-5 - 2021-12 · 8 mos

Beijing, China

📌 Enterprise SaaS | AI Automation | Workflow Optimization Developed AI-powered collaboration tools for DingTalk, an enterprise SaaS platform serving 25M+ organizations, enhancing productivity & meeting efficiency. - Launched an AI-powered meeting suite, integrating real-time transcription, automated summaries & task management to streamline collaboration. - Designed onboarding & in-product education flows, improving feature adoption & engagement among enterprise users. - Led cross-functional development with engineering & design teams, optimizing UX for seamless enterprise integration.

Senior Product Manager

Tencent

2016-10 - 2021-5 · 4 yrs 8 mos

Beijing, China

📌 AI-powered Education | Real-time NLP | Growth & Engagement Led AI-driven language learning & education solutions, integrating real-time NLP & adaptive learning for B2B & consumer applications. - Built an AI-adaptive K12 learning platform, dynamically personalizing exercises based on student performance, driving 2,000+ unit sales & $5M+ revenue at launch. - Developed an AI-powered student homework application, connecting teachers & students for real-time performance tracking, deployed in 100+ K12 schools. - Launched AI-powered language learning features, leveraging short-form video & interactive AI assessments, increasing retention (+48%) & session time (+75%). - Scaled an AI-powered enterprise interpretation solution, enabling real-time multilingual meetings, generating $2M+ in annual revenue.

Marketing Specialist

NetEase

2015-7 - 2016-10 · 1 yr 4 mos

Beijing, China

📌 EdTech Marketing | Student Engagement Drove education-focused marketing for a note-taking app, leading user growth & engagement strategies. - Acquired 20K+ new users & 1M+ page views through targeted student engagement campaigns. - Optimized adoption & retention by collaborating with UX & product teams to refine in-app messaging & onboarding.