Qasim Humayun

↣ Conduct in-depth keyword research to identify high-value opportunities and optimized on-page content accordingly for maximum visibility. ↣ Continuously test and optimize landing pages, website flows, MVPs and conversion funnels to improve conversion rates and reduce customer acquisition costs. ↣ Successful launch of new SaaS products/features, ensuring optimal SEO visibility and driving early adoption through organic search channels. ↣ Break down business goals into actionable items for the product team.

↣ Build, plan and implement the overall digital marketing strategy for new sales and better ROI ↣ Being the part of Central Team of Lamudi, managed local SEO teams of Lamudi Philippines, Indonesia and Mexico. ↣ Research competition, investigate benchmarks and provide suggestions for improvement ↣ Content creation and marketing strategies to achieve targeted goals

↣ Leverage SEO and SEM insights to develop integrated search strategies and plan of execution; track, report, and analyze content and SEO performance in relation to SEM ↣ Measure and report performance of SEO strategy and assess against goals (ROI and KPIs). ↣ Recommend changes to content and other factors to improve SEO positions for target keywords ↣ To evaluate end-to-end customer experience across multiple channels and customer touch points.

↣ Responsible for identifying customer behavior, conduct market research and appraising new product ideas. ↣ Responsible for analyzing web analytics, lead generation/ website design, social media strategy, email marketing, blogging and dealing with all the elements pertaining to online marketing.

↣ Laid out project execution and online marketing mix strategy using attribution models and web analytics for data driven decision-making. ↣ Analyzed emerging trends in market and consumer behavior leveraging analytics reports and secondary market data including but not limited to Google ads, Google trends, competitor analysis, market intelligence and data gathering tools such as ahrefs, SEMrush. ↣ Did optimization of marketing efforts across media channels (local as well as global) such as: Search Marketing (SEO & SEM), Platform selling (eBay & Amazon), Email marketing and SMM (audience building, managing and measure/analyze campaign results). ↣ Oversaw complete product life cycle including product design, back-end development, SEM, SMM and other online marketing activities.

↣ Generating content for different projects, and measuring how effective they are ↣ Manage social media campaigns ↣ Measures and analyzes campaign results ↣ Curate relevant content to reach the company’s ideal customers