Pawan Upadhyay

Strategic Planning: Developed and implemented strategic marketing plans aligned with company objectives to promote growth and expansion. Brand Management: Managed and enhanced the brand image of Invisia, ensuring consistency across all marketing and communication channels. Leaded a team to elevate brand presence and drive customer acquisition in the travel tech industry Market Research: Conducted market research to identify trends, customer needs, and competitor activities to refine marketing strategies for travel tech domain for US market launch and expansion Monitored brand consistency across marketing channels and materials. Campaign Development: Led the development of integrated marketing campaigns across various channels (digital, print, social media, etc.) to increase brand awareness and generate leads. Content Strategy: Developed a content strategy that supports marketing initiatives, including website content, blogs, PR, whitepapers, videos, and social media content. Public Relations: Managed public relations initiatives to build and maintain a positive image of Invisia in the media and among key stakeholders. Budget Management: Developed and managed the marketing budget, ensuring effective allocation of resources and tracking of expenditures. Team Leadership: Builded and led a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative work environment. Analytics and Reporting: Utilized analytics tools to track marketing performance, analyze key metrics, and optimize campaigns for maximum effectiveness and ROI. Partnership and Vendor Management: Collaborated with external agencies, vendors, and partners to execute marketing initiatives and leverage external expertise. Internal Communication: Ensured alignment and effective communication with other departments (sales, product development, etc.) to support overall company goals. Compliance and Ethics: Ensured all marketing activities comply with legal

(Channel Enablement) Developing Digital Marketing Strategies Creating Content Search Engine Optimization (SEO) Social Media Management Email Marketing Paid Advertising Analytics and Reporting Collaboration with Cross-functional Teams Customer Relationship Management (CRM) Staying Updated with Industry Trends Events Showcase Management (Virtual & Physical)

Managed over all marketing campaigns for B2B domain in SaaS based products Managed Digital Marketing campaigns in-house for brand awareness and conversion based objectives Cross functional communications with various teams such as product, creative and operations for project deliverables and managements Crafted various marketing road-maps for campaign planning and executions which involved Planning, Budgeting and implementation Participating in various industry events conducted across country such as ACEF Global Customer Engagement and ACEF Content Creation Awards, DMA Asia Awards, e4m, IAMAI, Digital Dragon Awards Sales funnel creation and allocation of leads to the various regions of our branches and gathering the feedbacks for a specific product or service Managing various CSR activities being the POC for projects benefiting of social causes Managed and created sales collaterals for GTM activities such as Contents, Brochures, Presentations etc Demonstrated SaaS products for understanding the gap areas and providing research inputs to improvisation and enhancements Implement strategies to generate high-quality leads through various channels, including digital marketing, content marketing, events, and partnerships. Quarterly Management of Digital Calendar for social media and Newsletter along with content development

Digital Marketing Strategy Planned for various Automotive Clients such as Maruti, Hyundai, Toyota, Lexus, Jeep and many others 2 wheeler and 4 wheeler segment. Conducted various Audits and mystery shopping for identifying the gap areas of clients and pitched them the Digital Marketing services such as Dealer Dedicated Social media marketing Day to day interaction with clients for social media outcome updates and identifying new business opportunities Managed the team size of 27 members into marketing which includes digital marketing, creative, and operations for managing and executing various online and offline campaigns of clients Trained and handholded of new members in digital marketing and creative to align on the company’s brand guidelines and complying them accordingly Conducted various innovative events for automobile dealers and OEM’s for their product launches and Used Vehicle sales Interacted with various customers to gather Audio, Video and written Testimonials on behalf of the clients to enhance and outshine their brands on online presence Conducted various campus recruitments for the company hiring and making a brand awareness for Mech Zone Solutions Did a successful launch of Mech Zone’s product for Client’s lead management funnel Conducted trainings for Client’s sales manpower for improvising customer interactions and process functioning

Enterprising professional with a passion for Marketing, Strategic Planning & Brand Manager, experience in Automobile industry. Proven ability in managing Marketing function with leadership roles in sales and Marketing. Experience and in–depth understanding of various organizational functions like Marketing and Dealer Development, having worked in senior management position. Managing project delivery, balancing scope, schedule, budget and risks Key responsibilities include determining the project approach and monitoring and reporting progress to the Programme Manager and Steering Committee. Defining project scope and goals Planning activity consisting of approach definition, work breakdown, sequencing and milestone definition Identify dependencies internal to the project and externally to other projects and business areas Areas of expertise include: Freelance Sales training Facilitation Skills Training Need Analysis Digital Marketing Soft skill training Managerial development Advertisement & P.R Branding Analytics Management Dealer Development Research Budgeting

Taking care of SOCIAL MEDIA MARKETING, ADWORDS, YOUTUBE CHANNEL CREATION, SEO, WEBSITE ANALYSIS.

• Responsible for overall performance of Social Media Marketing. • Identifying and nurturing new opportunities through advertisement. • Responsible for analysis of different dealership on different parameters. • Planning, organizing and managing various events for current as well as existing customers. • Training to sales staff for Rational and Irrational customers. • Responsible for formulating and instrumenting of annual marketing Budget. • Lead generation through social media marketing. • Service centre employee's needs assessment and experience acknowledgement.

Recruitment of unskilled labours. Need Analysis of clients. Order fillings of required amount of products (Oxygen Cylinders) Logistic Management Data Entry and report filling. Machinery reports of critical Areas. Employee Satisfaction programs.

Postgraduate studies in Marketing Management focused on developing strategic thinking, market research capabilities, brand growth planning, and execution of integrated marketing solutions for competitive business environments.