Paul Van Wert IV

Co-Founder | President @ Pēq

Country

United States

City

Chicago

Industry

Marketing & Advertising

Skill

Marketing, Sales, Business Economics, Statistical Data Analysis, Predictive Modeling, Logistic Regression, Linear Regression, Data Manipulation, Data Mining, SAS, SPSS, SQL, Analysis, Social Media Marketing, Time Management, Statistics, Microsoft Excel, Data Analysis, Apache Spark, Scala

Experience

Co-Founder | President

Pēq

2023-4 - Present · 3 yrs 6 mos

Chicago, Illinois, United States

Director, Client Analytics

Inmar Media

2020-2 - 2023-4 · 3 yrs 3 mos

Chicago, Illinois, United States

Acquired by Inmar Intelligence September 2021 • Designed measurement, optimization, and reporting systems for multiple retail media networks • Audited methodology of all major third-party measurement vendors & built frameworks to drive strong performance at scale • Designed multiple in-house ML measurement products using both 1P client data and 3P supplemental data • Drove organizational change into a performance advertising company which played a pivotal part in Aki's acquisition by Inmar • Built and scaled the client analytics team from 0 to 10 international head count supporting $60M+ ARR w/ 21% lift in renewal rates

Director, Analytics

Eyeview (acquired by Aki)

2019-6 - 2019-12 · 7 mos

Chicago, Illinois

Acquired by Aki Technologies February 2020 • Built ML incremental closed loop 1P sales measurement systems for multiple Fortune 50 retailers • Developed innovative ML based product level retargeting enhancement that generated +$1 further iROAS in first tests • Led eComm analytics & measurement practice of 4 analysts supporting $31M+ ARR w/ 87% renewal rate • Led team of 2 data scientists responsible for deploying ML techniques to build and maintain a forecaster and user scoring/bidding algorithms • Improved media buying margin by 1 point through bidder modification strategies