Puspa Angelia
Head Client Strategy & Growth @ Halodoc
Indonesia
Jakarta
Information Technology & Services
Leadership, Strategic Initiatives, Revenue & Profit Growth, Go-to-Market Strategy, Working With Clients, Corporate Strategy, Analytics, Communication, Management, Creative Problem Solving, Performance Metrics, Market Research, Competitive Analysis, Market Analysis, Marketing Strategy, Business Process Improvement, Client Relations, Strategic Marketing, Business Planning, Media Analysis
Experience

Business Strategy Manager
- First-year as Business Operations Assistant Manager, subsequently promoted to Business Strategy Manager. - Responsible for defining and managing strategy and growth for B2B teleconsultation and telemedicine business units with 60+ insurance and corporate clients. - Aligned and coordinated with cross-functional stakeholders in product, marketing, client relations, operation for implementation.

Key Account Manager
- Managed corporate and insurance client relations, achieving an NPS score of 8.5/10. - Drove 2x growth in total portfolio for B2B teleconsultation and telemedicine by expanding partnerships. - Executed marketing initiatives, doubling transactions from insurance and corporate clients. - Implemented a successful client retention strategy, maintaining a 90% retention rate.

Strategic Media Planner
Promoted to the role of Strategic Media Planner - Analyzing data, thinking creatively, and developing innovative strategies to ensure that marketing campaigns effectively reach the intended target audience. - Collecting and analyzing information about various media channels, with a particular focus on conventional media such as television, newspapers, magazines, and radio. - Creating media plans and presenting and reporting on the progress of campaigns. - Keeping track of and reporting on industry developments that are relevant to the brands, including the activities of key competitors.

Media Analyst
- Monitoring media performance using Nielsen tools and assessing current conditions. - Collecting and analyzing information about various media channels. - Analyzing campaign performance and research results. - Generating weekly and monthly reports and providing support to different departments.

Head of Local Government Division of Media Analyst
Sudirman Tower
- Promptly promoted from a media analyst to Division Head within 6 months. - Utilized Intelligence Media Management (IMM) to oversee national and international issues, providing reports for clients such as Kabinet Kerja under President Joko Widodo. - Managed and trained 3-4 media analysts, implementing a consultative approach for AI software proficiency. - Conducted AI software training and writing classes for local governments, such as the Government of Bandung & Bogor City.
Puspa Angelia's Contact Information
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