Pushpal Bose

Handling regional marketing responsibilities for a total of 75+ CaratLane retail outlets and generating demand across 650+ pincodes spread length and breadth across West Bengal, Jharkhand, Bihar, Chattisgarh, and 7 sisters (NE). Identifying new markets & managing Store performance with sustainable campaigns in Offline as well as Online channels. Analyzing potential and drive conversion for target markets. Well established vendor network covering entire Eastern India.

• Help in increasing sales for the designated area by generating new businesses and by maintaining regular contacts and good professional relationships with existing clients. • Meet the annual sales target set by the company for the region of West Bengal. • Identify new accounts for penetration and growth in the allocated geographic area while working with the senior management team. • Ensure contribution margin targets are met while bidding for an order. • Develop and manage strong relationships with allocated accounts in the region. • Ensure regular customer connection and high customer satisfaction level.

I have interned with Dabur India Limited and was allocated a project titled Chemist Outlet Expansion for the region of South Kolkata. I was responsible for onboarding new as well as old chemist retail outlets in the Dabur's database such that it can be helpful for the company to generate better sales as well as penetrate deeper into the market.

Working as a freelance Content Creator and a Digital Marketing expert. I help clients in 1. Developing and managing digital marketing campaigns. 2. Oversee a social media strategy. 3. Manage and maintain the client's website(s). 4. Write and optimize content for the website and social networking accounts such as Facebook and Twitter and Instagram. 5. Track and analyze website traffic flow and provide regular internal reports. 6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion 7. Continually work on the Search Engine Optimization of the website(s) 8. Fix any errors or bugs in online content 9. Create online banner adverts and oversee pay per click (PPC) ad management.

While working with DM Content Solutions I was responsible for writing content, working with SEOs, building WordPress websites, designing logos, and also deploying social media campaigns. I also got exposure for writing on several big and small websites across the globe.

My Bachelor in Mechanical Engineering was the icing on the cake, especially over my Diploma. In my degree course, I got to learn Structural materials more about- Engineering concepts, Solid mechanics, Thermodynamics, Thermofluids, Electromechanicals, Systems modeling, etc. In my bachelor's, I have secured an overall 7.32 DGPA.