Purvesh J

As part of the marketing team, I focus on streamlining operations and maximizing efficiency through marketing automation and AI tools. My role involves setting up and testing marketing workflows using platforms like Zapier, HubSpot, Unbounce, Apollo.io, and n8n, while continuously exploring and adapting to new-age AI solutions. I also manage Google Ads and LinkedIn campaigns, and lead both on-page and off-page SEO efforts to drive organic growth. A key part of my work is optimizing processes to reduce manual effort and time, ultimately driving lead generation and measurable marketing impact.

At Karza Technologies i am responsible for for various things including Brand Management & Digital Marketing Brand Management includes: - Maintaining all the aspects of Branding for Karza - Looking for Awards and Nominating Karza for the suitable categories across Products also individual awards from Management, Tech, etc - Press release distribution on different platforms

I am Working in Remunance as Digital Marketing Specialist. My Day too Day Looks like: - Looking at the website health on daily basis. If any errors resolving them with our IT support - Campaign management - Google AdWords, Facebook Ads, LinkedIn Ads - Preparing Daily Reports and optimizing the campaigns as per requirements - Email Marketing strategies in terms of Content, Creatives, Email id Data filtering them and helping the organization to reach to the right target audience. - Looking at content is also my part of activity looking at the trend we decide what should go on to our blogs and to promote them. - Push marketing like making partners for our business from different activities like forums, mailers also give me opportunity to interact with business leaders - I also look into video creation and production part also handles webinar for the organization employees and outside it and handle the YouTube creator studio with all the hash tags, Description and its promotion through different activities. - Presenting to the board about the business opportunity is one of the task where I brainstorm and use my critical thinking skills to make it the best for the business. Tools used on Daily basis: SEMRUSH, Excel, Email tool like Send grid, Data guru, Mailchimp, Google tools like Google analytics, Google Tag manager, Google AdWords, YouTube creator studio, Similarweb, Ahrefs

Part of Various Branding activities at H&R Block India. Where in i was responsible for brand awareness through digital marketing tactics, Video marketing , campaign designing, Content marketing & many ATL as well BTL activities.