Purdie Proudman

• Building and sustaining strong relationships with key contacts at all organisational levels within my merchant customer hierarchy, including commercial, sales, supply chain, data teams and finance • Developing and leading strategic account plans highlighting growth opportunities, category development initiatives, and actions to secure long-term business to strengthen Geberit’s position as a strategic partner • Clear communication of our sales strategy, securing merchant commitment through stock support, promotional activity, and shared sales and marketing initiatives whilst working closely with regional sales teams to ensure effective execution of account plans and strong alignment on local activities • Identifying and securing new business, at the same time as gaining ‘Supplier of Choice’ • Launching national OTC promotions enhancing sales by double digits • Facilitating specialist team meetings and networking events, strengthening brand awareness and driving results - YOY target breaking gross sales • Motivating and supporting Geberit sales teams to help drive performance and delivery against agreed targets, and always ensure customer interactions, opportunities, and activities are accurately tracked on CRM • Allocating budgets responsibly, maintaining full compliance with agreed spend levels, and within policy • Nominated for the ‘Supplier Account Manager of the Year’ at the BMJ awards in Summer 2025

• Led the Contractor, Merchant and Industrial Marketing Team, driving campaign development, customer engagement and market research to ensure the business remained ahead of competitors • Secured CIPHE accreditation for the Training Academy and led the BMF Centre of Excellence submission, following full management of the showroom and Academy refurbishment, including implementation of 360° camera technology used for remote training during COVID lockdowns, and gained CIPHE ‘Companion’ certification • Championed the Geberit GROUP SHARP project for bathroom showroom design and roll out across all partnering merchant showrooms (TP, Wolseley, CPS and Inde) including complete fit outs, and modular/smaller installations • Created new campaigns for OTC bathroom sales including the Dynamic Duo (selling Geberit Frames and Twyford pans), Find the Duck (golden tickets in Twyford G&G boxes) and Spin to Win (installer focused prize draws) • Deployed the annual Geberit Tooling Promo, delivering trade media, social, web and merchant marketing activity, and consistently doubling tooling sales during each promotional period • Researched and drafted a technical article on PreFab, later developed into a white paper that achieved over 220 downloads in its first three months • Led planning for my product and customer portfolios, including responsibility for the marketing budget and business forecasting

Developed and led brand presence at housing events and exhibitions, managing the process from initial proposal to full implementation. Managed end-to-end marketing campaigns to achieve key operational and corporate objectives, ensuring customers received clear, relevant communications to enhance their experience; from recruitment through to conversion and retention. Built a strong professional profile internally by cultivating productive relationships, leading face-to-face meetings, managing a small team, and coordinating with external design agencies to deliver high-quality outcomes.

Managed five brand websites and seven social media channels, improving online tool conversions by 20%+ and driving customer engagement. Directed creative and digital agency work with a £390k budget. Oversaw corporate sponsorships and CSR initiatives, achieving £150k fundraising target for Marie Curie in 2016.

Promoted to Marketing after Danone Leadership College; launched www.tube-feeding.com, nominated for Marketeer of the Year 2015. Developed SMS Text Ahead and HomeWard Online, an eight-language online stock ordering system. Managed £220k UK Homecare budget, patient support materials, and new services informed by satisfaction surveys. Involved in business continuity/crisis management, including product label recalls. Collaboration with charities whilst I served as CSR representative, contributing to a UK service innovation development pipeline.

Directed a team of 30 staff, led the exit of the Smith and Nephew partnership, and contributed to the development of Nutricia’s e-commerce platform, including CRM integration, IVR, and data protection policy. Rolled out training for 200 staff and introduced a 360° feedback programme for managers. Elected UK representative to the NUMICO European Works Council and served on Danone’s WISE (Working in a Safe Environment) committee. Recognised as People Manager of the Year with the HomeWard Hero Award (2012).

Managed teams of 8–13 office based staff, visited NHS sites presenting service review and improvement opportunities. Became Training Champion for customer and patient web portals and completed the ACE Coaching course to enhance leadership and coaching skills. Led Customer Excellence Award submissions (2010, 2011) and contributed to a continuous improvement scheme via the Institute of Customer Service. I was elected member of Danone Employee Consultative Forum, representing 100 members of the UK team.

Managed business-to-business tender creation, reporting, and validation, including the successful implementation of national contract agreements between Nutricia and the NHS. Appointed Secretary of the Staff Charity Committee, coordinating charitable initiatives and staff engagement. Awarded the Nutricia Star Performer Award (March 2010) for outstanding cross-functional collaboration.

Implemented Oracle across the HR division at Carillion and supported redundancy processes, including financial calculations and employee liaison. Contributed to sustainability initiatives by introducing a recycling scheme and served as a fire marshal.

(during university) Delivered employment contracts and pre-employment checks for O2 and BT and supported internal project teams (2006–2008), contributing to the successful rollout of a new service-tracking system.