Puntaree Chaiyaraks

Manage and grow the Tops Supermarket account by understanding shopper behavior, customer needs, and market trends to drive sales and category performance. Build strong working relationships with key stakeholders at Tops and ensure alignment on plans, promotions, and business objectives. Work closely with cross-functional teams (Key Account, Trade Marketing, Marketing, In-store Activation) to execute channel and category strategies effectively. Ensure strong in-store execution across Tops outlets, including visibility, promotions, and activation to support brand and sales targets. Analyze sales performance, market data, competitor activities, and P&L to identify issues and support actionable plans

Managing daily communications and relationships with H&B retailers (Watsons) Achieving sales, revenue, and profit targets. Monitor sales and stock levels to ensure healthy business performance. Plan and execute in-store promotions, campaigns, and Event activations e.g., Lucky fans /Launch BA / New Product Analyze market trends, competitor activities, and shoppers to provide recommendations to strengthen brand visibility and competitiveness. Handle administrative tasks such as listings, planogram follow-ups, in-store visibility, stock replenishment, and pricing updates. Ensure smooth coordination between internal teams (marketing, supply chain, finance, Visual Merchandise) and external partners. Prepare sales reports weekly, performance trackers, and business reviews for internal and external stakeholders.