Puneet Kumar Vidyarthi

Current Experience - India Brand Leader - Construction Equipment business (India & SAARC) for CASE New Holland India, a part of $30bn fortune 500 CNH group. CNH in India is now certified "Great place to work", Leading young & energetic Team of 100+, responsible for business worth approx 1500 cr. Past Experience- Head Marketing & Digital Innovations Rural Marketing an Rural Business Development - New geographies & Strategic Alliances Marketing operations at Corporate Head office level Strategic Role - Leading marketing and business development initiative, 5 Year plans, Pricing ATL & BTL – Strategic & tactical, Awareness & Lead Generation New Products – Research, Identification, introduction, Launch Market intelligence – new areas of growth, Competition tracking Media- Print, Electronic, digital, outdoor & new media – Web & Social Networking Branding – Building, Strengthening, innovations, Cost Optimization Event & Exhibitions – Customer Contact, Conceptualization, execution & Management PR - Agency & Media management, press releases, strategic stories Corporate communications – Strong Presentation Skills Internal Communication – across geographies, levels and time zones Customer Relationship – Channel, Corporates, Internal Commercials – Creatives, Films, ADs, Hoardings, Mailers, News letters Customer voice - Market survey JD Power, CRM – call center Export – Africa, ASEAN+, SAARC New Business Opportunities – Remanufacturing, Trade in, CSR Markeing, Safety, New Verticals - Ports, Roads, Solid Waste Management, Genset, Attachments CII, British High Commission/UKTI – active partnership Core Groups– Business Excellence, Young manager Spark team, value actualization People Development - head Training vertical