Valentin Gonzalez, MBA

Responsible for establishing and leading the strategic, operational, and financial direction as well as for ensuring compliance with the mission, vision, and objectives while maintaining quality and efficiency in the following areas: Production Line: _Coordination of Supplies, Logistics, and Extractions _Production: responsible for conducting the necessary analyses and clinical trials to generate the Results. Sales Management: Focusing on commercial management, customer relations (patients, doctors, or institutions), and billing. Preparation of budgets and collections, invoicing, account reconciliation. Finance: Prepare the annual budget for the center, including projections of income and expenses, Determine the real cost of each analysis to set competitive and profitable prices. This includes the cost of logistical supplies and laboratory reagents. Generate periodic financial statements on economic performance. Record all financial transactions, including income from services and expenses. Manage accounts payable and oversee accounts receivable. Manage the Center's liquidity, ensuring that there are funds available to cover daily operating expenses, such as the purchase of critical supplies for Production. Monitor the investment in fixed assets, especially the high-tech equipment used in the production area. Evaluate profitability and return on investment of new technologies or the expansion of diagnostic services. Manage relationships with financial institutions for lines of credit or financing for large equipment. Human Resources: Recruitment and Selection, Training and Development of personnel, Performance Management, Payroll and Benefits. Patient Reception Coordination: Registration and admission, coverage verification, collection of informed consent signatures and the required documentation for specialized or molecular analyses. IT: 1. Laboratory Information Systems Management (LIS) 2. Infrastructure and Networks 3. Development of Digital Tools

• Manage and close complex sales, interacting closely with Finance, Legal and Marketing areas of the company. • Facilitate sales activities and measure sales performance against the plan and timely executes countermeasures, through proper execution of the standard work and growth room initiatives. • Prepare and execute accurate sales forecasts and analysis; create action plans that maximize sales opportunities and growth from competitive accounts. Provide weekly analysis of the sales funnel and assure opportunities are properly updated and valued. • Routine and effective customer visits (Gemba work) that build strong relationships, prospect new customers and generate insight about market needs and competitive activity • Seek new opportunities to grow the business in assigned territory, which need to be reflected properly in the sales funnel • Maintain and utilize sales tools/CRM Management to report daily SFDC updates, Funnel Management and customers contact information, feed Daily Management, Visual Management and Growth Room dashboards with corresponding, updated information. • Bids management, preparing quotations and/or conducting instrument demonstrations; escalate to Finance Manager and General Manager proposals for financial analysis and business retention and gain. • Propose promotions and special sales initiatives to Marketing Manager and General Manager, in order to drive/accelerate growth of specific platforms and products. • Participate in team meetings and special projects as defined by management to address specific tactical and/or strategic business needs • Coordinating and supporting marketing activities, prepare tactical plans of action for successful sales promotions and product launches. • Master basic features and benefits of all our primary products, and effectively engage product experts as Applications Specialist in the sales process. • Use and promote usage of marketing materials as sales aids and collateral.

In charge of indirect channel. Distributors from Argentina, Bolivia, Paraguay and Uruguay. South Latin America Region.

In charge of distributors, direct clients, and key accounts .Contribute to the execution of the annual sales plan. Detect and develop new market opportunities. Preserve loyalty of existing customers. Manage needs and / or issues in the field, and provide advice on the capabilities of the equipment. Analyze the stock of customers and identify sales opportunities. Monitoring of market development, trends and new products from competitors. Deliver presentations of new and existing products in the company. Inform prices, contract, credit conditions, and delivery dates. Daily sales tracking, order delivery. Interaction with the different areas of the company in order to improve customer service. Registration of all activity in CRM tool. Sales Force.

Customer support. Monitoring and support line to distributors. SAP management stock control system, Clarify skills tracking system field. Repair, installation and maintenance of biomedical equipment in clinical laboratories in the following lines: hematology; Sysmex, coagulation; Diagnostica Stago, blood gases; Cobas, urinalysis; Urisys.

Technical and product department of FUJINON. Repair and installation of the complete line of endoscopes and endoscopic towers that include image processors, printers, and TV. PC networking. Representation at congresses and forums. Technical and product department of Nihon Kohden. Repair, maintenance and installation of central monitoring, multiparameter monitors, oxicapnographs, pulse oximeters, defibrillators, electrocardiographs, EEG, evoked potentials. Representation at congresses and forums.

Repair and preventive maintenance: ventilation, extracorporeal circulation pumps, central monitoring, multiparameter monitors, oxicapnographs, pulse oximeters, electrocardiographs, electromedical equipment in general.

Finished