pam tapscott-lassiter

residential sales professional

About

Deliver impressive results by capturing additional market share, pursuing new business opportunities, establishing excellent relationships with industry leaders and driving marketing strategies. Regarded as a visionary professional, strategic and tactical thinker, and ambitious sales and marketing specialist. Areas of Expertise: Marketing/Event Planning/Marketing Plan Development/Trade Show Event Management/New Business Development/Multicultural Marketing Strategy/Strategic Partnerships/Contract Negotiations/Customer Relations Management/Cross Functional Team Leadership/Sales Strategy

Country

united states

City

washington

Industry

marketing and advertising

Skill

marketing strategy, strategy, marketing, social media marketing, strategic partnerships, television, sales management, new business development, leadership, strategic planning, sales, crm, digital marketing, broadcast, event planning, management, advertising, digital media, new media, social media, salesforce.com, online advertising, budgets, contract negotiation, customer service, integrated marketing, direct marketing, event management, product development, online marketing, digital strategy, brand awareness, microsoft office, client relationship building, radio, trade shows, sales operations, email marketing, strategy development, sales support, sales process, trade show management, contract negotiations, customer relations, client development, client service, contract management, vendor management, brand management, business development

Experience

director of distribution

ovation llc

2008-5 - 2013-2 · 4 yrs 10 mos

Content Distribution for Mid-Atlantic & Southeast Region. Accountable for the launching of Ovation (SD, HD & VOD). Leveraged expertise to quickly create brand awareness in a highly competitive market. Strategic role focused on niche market development, sales strategies, new business development, new product launches, decision maker identification, social network marketing plans, trade show event planning and management, strategic business partnerships and alliances, client relationships and sales team collaboration.

senior director, affiliate sales

olympusat

2004-7 - 2008-5 · 3 yrs 11 mos

Accountable for sales distribution of 20+ digital channels in the Southeast, Midwest & Caribbean. The digital platform included Hispanic programming from South America; digital networks; Colours, Funimation, Faith & Family programming. Rapidly created a plan to educate decision makers on the value of Hispanic programs, advise clients on the technical platform and accelerate brand awareness. Advanced business through sales leads generations, innovative marketing, niche market development, client relationships, trade show event planning and management, new product launches and traditional sales activities.

regional director

universal television

1996-12 - 2004-6 · 7 yrs 7 mos

Accountable for all sales & marketing initiatives for Southeast Region (USA Network, SCI-FI Channel, HSN, Trio & Newsworld International). Responsible for event planning, budgets, sales & marketing allocation as well as sales development of staff. Promoted company through trade shows, industry events and conferences.