Patricia Sannie Lee
Lead Consultant Business Analyst @ Thoughtworks
About
As a product owner, I've specialized in email and localization and have a proven track record of launching new sites and products in markets as varied as Vietnam, Israel, and Canada. In total, I’ve worked on sites and apps in more than 50 different countries and learned basic development to understand the challenges that technology has on business requirements and vice versa. I’ve evaluated business and marketing teams’ needs and suggestions, and translated them into successful features while keeping in mind the overall product vision and keeping the user at the forefront. I'm a passionate product geek and love learning about new technologies, seeing how I can integrate them and make users' lives easier. Specialties: Product development - Product management - Email development - Email marketing - Product life cycle - Website/app localization - Mobile apps - Agile methodologies (Scrum, Kanban) - Working with remote teams - Data-driven development - Foreign languages- Translations (German to English) - Front end development - UI - UX - Proprietary CMS systems
Germany
Düsseldorf
Internet
Product Management, Agile Methodologies, Email Marketing, Content Management, Blogging, Foreign Languages, Social Media, SEO, Scrum, Product Development, Localization, Editing, Proofreading, B2B Marketing, Digital Marketing, User Experience (UX), Kanban, Research, Wireframing, JIRA
Experience

Lead Consultant Business Analyst
Cologne, North Rhine-Westphalia, Germany
Thoughtworks is a global technology consulting company well-known for being an expert in software development, digital transformation, and innovation. It has a track record for helping businesses across various industries harness technology to solve complex problems and drive sustainable growth. As a lead business analyst consultant, I am: - Leading the product strategy in a domain consisting of five teams across three different zones; - Driving initiatives across a major account to introduce more product- and agile-thinking; - Organizing workshops for various groups to foster growth and development, as well as problem-solving and aligning stakeholders; - Supporting product owners with their own roadmaps and strategies; - Advocating for the implementation of new technologies and ideas into the software. Aside from project work, I also: - Trained other coworkers in an internal course, "Data-ready Business Analysts;" - Advocated for more accessibility in both software and offices, driving an initiative to understand where our offices could improve accessibility for all; - Prepared an activity for Girls' Day introducing schoolgirls to working in product management and design.

Senior Channel Manager
Düsseldorf Area, Germany
Based in Düsseldorf, Vodafone is currently Germany's second largest telecommunications provider, offering mobile, DSL, cable internet and TV services to more than 41 million users. I worked in the MeinVodafone App team, developing both Android and iOS apps for users to have a complete overview of their Vodafone services. I was designated a Top Performer every year that I was worked at the company. Responsibilities included: - Conceptualized new features and improve existing ones within the Mein Vodafone App; - Collaborated with remote teams in Egypt, the Netherlands, and Germany to refine, implement, and test developed software; - Supported squad Product Owner with prioritization of product backlog, stakeholder management, and creation of user stories; - Supported agile transformation as a developer within the Scrum team in Düsseldorf; - Analyzed and problem-solved open issues impacting main KPIs; - Created dashboards in Adobe Analytics to monitor releases; - Liaised with internal stakeholders to deliver features supporting commercial proposition of Vodafone. Notable projects include: - Reconceptualize and implement new top-up prepaid journeys and pages to be more user-friendly and modern after multiple user research labs; - Overhaul postpaid page with users' most important contract information, including contract extension and cancellation; - Lead introduction of OKRs as pilot squad with agile coach; - Introduce regular check-ins with team to spread understanding and knowledge of analytics.

Product Owner
Düsseldorf Area, Germany
StepStone is Germany's leading job board, but also boasts websites in Austria, Belgium, France, the Netherlands, and South Africa. Responsibilities included: - Developed new and maintained current email and push notifications sent to B2C users, including the Job Agent, a daily email summary sent to users with jobs matching their search criteria, and lifecycle emails. - Managed GDPR compliance with development team on B2C email lifecycle process (opt-ins, opt-outs, consent overview), registration/login processes, and data audit. - Collaborated and liaised with development, UX, analytics, and other product teams to align product goals and KPIs, including introducing OKRs within the product and development organization. - Owned and managed product roadmap, prioritized backlog, and handled stakeholder communication across multiple countries. - Collaborated with marketing team to create one-shot email campaigns to promote specific features and new products to users. - Conceived and organized a quarterly exchange with other StepStone Group product owners working on notifications and alerts to find re-usable solutions and increase development speed. Notable projects included: - Introduction of Job Agent Express email notification, for which my team and I won an internal award for best IT initiative. - Migration of email notifications from proprietary platform to Selligent. - Adaptation of platform to achieve compliance for General Data Protection Regulation (GDPR).

Senior Product Manager
Shanghai City, China
Advocacy is a marketing agency that gets consumers engaged with brands via gamification and has offices in China, India, and Malaysia. From January 2015 to July 2015, my title was Technical Project Manager. Responsibilities include: - Lead technical implementation on projects for clients such as Philips, Suntory Pepsi, and Huggies in 8 different countries, including China, Malaysia, Vietnam, and the US. - Liaised with both projects and tech team to evaluate objectives and KPIs, determined and managed project scope, and defined deliverables to ensure deadlines were met. - Managed and prioritized weekly sprint with tech team for product development in JIRA and Trello. - Organized UAT and bug-fixing on both desktop and mobile with internal teams and teams abroad. - Did front-end customizations, bug-fixing. - Developed new UI with designer and head developer using Sketch for new product. - Acted as main technical contact person for teams in Malaysia and India. - Screened and interviewed candidates for senior PHP developer and product manager positions. Notable projects included: - Managing stringent client security scans, including testing and bug-fixing security vulnerabilities with developers that were applied to long-term product development. - Lead technical team on projects launching in new markets for Advocacy, including the United States, Germany, and France. - Liaised with head developer on new product that is mobile-first and easily integrated into WeChat. - Coordinated with freelance front end developer on clean up of CSS/SASS code for old product in order to cut down development time by more than half.

Global Website Communication & Translation Manager
Düsseldorf Area, Germany
Founded in 2005, trivago is a hotel metasearch website founded and headquartered in Düsseldorf, Germany. As the product owner for website communication, responsibilities included: - Managed and coordinated communication on and off-site for 47 country platforms and 28 languages, including wording, translations, and standardization of corporate communication. - Oversaw development and bug-fixing of internal proprietary translation management tool. - Created content for new pages and provide German-to-English translations. - Produced various marketing emails (hotel relations, partner management, community-related) and analyzed their success with given KPIs. - Assisted with mobile apps campaigns, including testing, language-related bug-fixing, checking consistency between the site & apps. - Liaised with quality assurance, web development, SEO, marketing, design, HR, PR, and social media. - Led various communication projects. Notable projects include: - Conceived & developed internal translation management system - Created informational pages for the trivago Rating Index and trivago mobile apps. - Researched and documented new email service provider. - Conceived and managed company pages format and proofreading copy. - Optimized & established standard translations & communications processes. - Managed project to create explanation video about the trivago website.

Intern
Düsseldorf Area, Germany
Brandzeichen Markenberatung und Kommunikation GmbH is a PR agency that develops strategies in branding consultancy, brand communication, PR, and social media. Responsibilities included: - Analyzed & evaluated both social media and PR coverage in monthly reports to various clients. - Assisted with various giveaways and contests. - Translated press releases, emails, various terms & conditions. - Created & maintained company Pinterest site. - Communicated with bloggers for potential collaboration opportunities. - Managed blogger database. Notable projects included: - Worked on PR and social media campaigns for Pantene Pro-V, Max Factor, and the Procter & Gamble "Thank You Mum" campaign for the London Olympics 2012. - Assisted with planning and execution of Pantene Pro-V Facebook contest where the prize was a trip to Dubai.

Freelance English Instructor
Ratingen & Düsseldorf, Germany
Responsibilities included: - Taught beginning, intermediate, and advanced levels of English, including grammar, vocabulary, and slang, focusing on spoken skills, in addition to specializations such as business English, meetings & presentations, negotiations, and small talk. - Planned lessons for advanced groups separate from Berlitz materials. - Filled out reports based on students’ progress and proctor tests. Notable projects included: - Created plans around English literature and current events outside the Berlitz material for advanced classes. - Taught a pronunciation/linguistics-based class.

Editing Intern
Düsseldorf, Germany
Responsibilities included: - Assisted with editing television commercials and other projects. - Prepared material for feature films for visual effects and Telecine departments. - Created EDLs for producers. - Recorded layout audio in English. - Archived and controlled completed projects. - Researched for internal projects and troubleshooting. - Helped with other tasks as needed, including explaining work flow to new interns and translating between German and English. Notable projects included: - Prepared the daily rushes for the feature-length film "Vorstadtkrokodile 3" for color grading. - Helped editing and preparation for VFX shots with made-for-TV film "Die Frau des Schäfers." - Assisted editing commercials for L'Oreal, Braun, and Pantene Pro-V.

Fellow
Congress Bundestag Youth Exchange Program
Cologne, Germany
The program consisted of: - 2-month German language course, Carl Duisberg Centren in Cologne - 5-month semester at Universität zu Köln - 5-month internship spent at Clipfish GmbH

Editorial Intern
Clipfish (RTL Interactive)
Cologne, Germany
Responsibilities included: - Managed weekly newsletter marketing and statistics, daily content management, community support, and television marketing statistics. - Researched and analyzed data regarding site content in comparison to competitors. - Assisted partners such as SuperRTL find content for their sites. - Helped write emails in English regarding site content and copyright.
Education

International Studies (Film & German)
Graduated with high honors within major, cum laude overall. Completed Honors Senior Thesis, January 2007. Worked in the college mail room every semester for three years that I was on campus. Middlebury College German Language School participant, June to August 2005.
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