David Rico

Served as the lead project manager to establish marketing operations in international markets to increase agent growth. (NASDAQ: EXPI) • Marketing Operations: Successfully established marketing operations in 7 international markets that resulted in generating 3,467 agents with a team of 9. • HubSpot CRM: Initiated to set-up automated workflows in HubSpot to create a customer journey. This initiative led to gaining 331 agents in the past 4 months. • Leadership: Initiated the roll-out of a centralized marketing agency TPT Digital across all 25 countries that resulted in more growth agent growth with lower a marketing budget.

Serves as the Program Manager to the CMO to manage the success of the delivery of all products/services to our +100k customers worldwide. • Excellent collaborator with leading cross-functional teams: Successfully decreased product rollout time by 25%. This was done by creating 3 Standard Operating Produces (SOP) that were in collaboration with software engineer teams & Chief Marketing Officer (CMO) using Process.st. • Agile Project Experience: Ensured execution of organizations highest priority projects using Scrumban. 2-week sprints were executed using Jira with our software engineer team to launch digital products that resulted $3.7 million in revenue during Q3. • Passionate Problem Solver: I Coached & collaborated with IT operations on how to create procedures for managing ticket requests. I assisted with the implementation of Zendesk into the organization & stakeholders were coached by me on how to request help from the IT department.

Served as the liaison between the Marketing department & IT department to implement SaaS projects & digital marketing campaigns. • Software Development Life Cycle (SDLC): Successfully helped the organization save $117,000 in 2020 by implementing a SaaS product called Rockerbox into the enterprise. Collaborated with Rockerbox’s software engineer team & internal stakeholders to deliver the project in Q1 of 2020 using Scrum methodology. • Campaign Management: • Successfully managed 5 paid media platforms (paid social, programmatic, paid search) that exceeded a total monthly marketing budget of $100,000. • Web Development: Coordinated new development of our main website with a 7-person web team that led to an increase in 14% revenue & 17% faster loading time using an agile methodology “Scrum”. • Great Communicator: Authored an internal market research paper & presentation to the entire organization that I created called “3 Practical Opportunities in Voice Marketing for Nonprofits.” The paper & presentation was such a success that, the executive team added them to a strategic plan for the organization over the next five years, 2020 to 2025. • Servant Leadership: coached technical teams on how to create better processes for launching marketing campaigns that were in collaboration with IT teams

• Successfully Consulted & led the implementation of a Program Earned Value Management (EVM) Dashboard with Leadlab Media’s analytics team using an agile approach.

• Successfully Generated $17,000 Using Facebook Lead Generation Campaigns: The main metrics that were tracked were “Cost Per Lead” (CPL) & “Cost Per Acquisition of new customers.” (CPA) With these Facebook metrics, I was able to determine how much of an ROI we were getting for every lead. As a result, we ended up having 34 new homeowners that bought IQ Tax property appealing product, which was at a profitable at a price of $499.97. • Increased Conversions to 17.5% by Implementing A Unique S.O.P (System of Process): A system of the process was implemented that allowed the digital marketing team to place qualified leads, from landing pages to the sales team Hubspot CRM, using Zapier( An API Connector). This new SOP system allowed both departments to understand their roles better, which resulted in a 17.5% increase in conversion rate on their products. • Experience Affiliate/B2B Marketing: I worked closely with IQ Tax affiliates to understand why, how, why & what exactly made affiliates work with IQ Tax affiliate program. Being able to understand the affiliates motives, demographics, psychographics of who worked with IQ Tax; I was able to create a laser target audience that would successfully onboard new affiliates. • Assisted Sales Team Capturing $3,048 From 24 Leads in 30 Days: From July 5th 2018 to Aug 7th 2018, Homeowners in Jefferson park ,Illinois had the opportunity to appeal their property taxes. With the marketing department sending out 2,500 postcards to alert homeowners, I had the opportunity to assist in answering phone calls from any homeowners that called and to sell them on the property tax appeals directly on the phone. In 30 Days, I personally managed to sell $3,563 worth of property tax appeals while maintaining Google Ads & Facebook Advertising campaigns.

In this three-day course, you will learn actionable strategies that you can use immediately to develop purposeful leadership for driving innovation and change. You will: Discover how to successfully launch, lead, and realize value from change initiatives How to transition from the idea phase to the implementation phase Learn to leverage strategic and tactical insights to create an action plan that jumpstarts your next change initiative Develop tools to identify, manage, and overcome resistance Create effective strategies for qualifying, managing, and mitigating risk Master techniques for building higher performing teams Envision your operational strategy for building momentum through the “Innovation S Curve”, and for sustaining enthusiasm and innovation for the long term Curriculum

Courses Completed: - PROJ_PMI 401-DL | Essentials of Project Management - PROJ_PMI 204-0 | Developing People and Teams - PROJ_PMI 301-0 | Project Risk Management Northwestern School of Professional Studies (SPS)

Business Leadership Essentials (Formerly Mini-MBA) Loyola University Chicago This program provides a comprehensive introduction to core business and leadership principles used in today’s global landscape. Through an immersive learning experience led by expert faculty from the Quinlan School of Business, it strengthens analytical thinking, expands business knowledge, and sharpens leadership capabilities. The curriculum covers key areas such as strategy, finance, marketing, operations, and project management—while also emphasizing emotional intelligence, team leadership, and organizational growth. Designed for experienced professionals, the program equips participants to better understand how different parts of a business operate together, analyze real-world challenges, and lead with greater clarity and confidence.