michael rauch

brand and marketing strategy consultant and interim

About

I am a highly experienced marketing executive with passion for consumer marketing and brand management. I led various marketing and communications disciplines in telecommunications, retail and FMCG and worked on several B2B marketing projects. * Developing growth-orientated marketing and brand strategies building brand equity  * Translating strategies into actionable cross-media communication plans, utilizing social media and new media   * Building strong brand presence through integrated communication in all media and marketing channels   * Developing and implementing strategic partnerships   * Carrying out consumer research and ensuring communication effectiveness, identifying opportunities and anticipating challenges through analyzing markets, target groups and KPI ́s   * Managing of external partners and developing strategic alliances   * Building and professionalizing consumer-centric, agile and effective marketing teams

Country

netherlands

City

the hague

Industry

marketing and advertising

Skill

marketing, marketing communications, marketingkommunikation, marketing strategy, marketingstrategie, advertising, brand development, brand management, fmcg, product management, telecommunications marketing, social media marketing, multichannel marketing, marketingmanagement, marketing management, trade marketing, digitales marketing, organization, corporate design, brand implementation, markenentwicklung, brand activation, brand equity, strategic brand positioning, digital marketing, strategic communications, integrated brand marketing, below the line marketing, consumer insight generation, sponsoring, produktmanagement, strategisches management, growth management, trade marketing, management, business strategy, strategy, produktmarketing, fast moving consumer goods, business to business, b2c, sales and marketing

Experience

strategic marketeer and brand mover

https://www.orangedream.eu

2018-8 - Present · 8 yrs 2 mos

* We move brands. * Orange Dream is an international full service creative agency with offices in Poland and the Netherlands. * We do a lot of things that others do: Brand Marketing Strategy, 360 Brand Communications, Corporate Design, Packaging Design, … * But there's one thing we're really good at: Moving brands from Netherlands to Poland.

brand and marketing strategy consultant and interim

brand and marketing strategy consultant and interim manager

www.rauch-marketing.com

2011-1 - Present · 15 yrs 9 mos

* Consulting * Interim Management * Lecturer for Brand Marketing & Management

client service director

reinhards.integrated branding

2002-1 - 2002-9 · 9 mos

Developing an integrated brand management consultancy together with Reinhard Springer (founder of the agency Springer & Jacoby)

kundenberater

j. walter thompson worldwide

1994-11 - 1996-6 · 1 yr 8 mos

Brand and advertising management of Jacobs coffee

bereichsleiter marketing communications and head of campaign management

a1 telekom austria ag

2009-3 - 2010-12 · 1 yr 10 mos

* Brand Management & Strategy / Cross Media Communication / CRM / Media Planing & Buying / Sponsoring / Event-Management * Crafting competitive and insight-driven brand strategies * Leading fully fletched campaign developments, perfectly executed along the on- and * offline user journey across all customer touchpoints, s.a. ATL, retail / POS, visual * merchandising, promotion, CRM, PR, trade fairs, events * Ensuring a consistent brand staging across all consumer touchpoints (on- und offline) * Responsible for all own media channels, including website, social * media, dialogue marketing, customer magazines * Responsible for sport- and cultural * sponsoring & events * Telekom Austria (Austrian market leader in Internet, Fixed Net, IPTV) * A1 (Austrian market leader Mobile), befree (Prepaid), bob (Discount), RedBull mobile

head of marketing

tchibo mobil o2 germany

2002-10 - 2009-2 · 6 yrs 5 mos

* Development, launching and establishing Tchibo mobil, the first „mobile trade brand" * Setting up Tchibo Mobilfunk GmbH&Co.KG * Development and implementation of the brand strategy ensuring a fast market * penetration * Defining all marketing processes and setting up the marketing department * Building of the service network (s.a. selection/pitch, contract) * Developing and implementing a strategic and KPI-driven process for * marketing planning - and monitoring * Responsible for the o2 prepay marketing strategy and execution

senior brand manager

danone

1996-7 - 2001-12 · 5 yrs 6 mos

* Development and launch of the international brand VitaLinea (best product launch 2000) * Significant cost savings and sales increase for a line extension of Fruchtzwerge (kids brand)

partner

gong creative agency

2014-11 - Present · 11 yrs 11 mos

* GONG is a full service, digital creative agency with a unique approach to marketing communication and very competitive prices. * 360 Communication with a Digital Heart: We combine the strength of traditional media with the power of interaction and dialogue of digital media in order to develop efficient and effective campaigns. * Multi-award winning: > 50 Awards, including „Agency of the Year 2014“ and EFFIE`s * Independent: We have fresh ideas, which we realize fast. * Great experience with clients from all over Europe: f.ex. Acer, Bacardi Martini, Danone, Hasbro, Red Bull, Scott, T-Mobile, Unilever, WWF * High Quality. Low Costs: We realize advertising across all media channels (ATL, BTL, Digital, Social) with a high production value at very low costs * More: * www.gongagency.com * www.vimeo.com/user238812