Alessandro Malerba

Record TV is the oldest active television network in Brazil and one of the largest media conglomerates in Latin America. It operates as a multiplatform ecosystem integrating free-to-air broadcasting, journalism, entertainment, and digital products, reaching millions of viewers nationwide and in over 150 countries. Accountable for driving growth and operational efficiency across key divisions at Grupo Record. Responsible for managing and scaling strategic areas across Grupo Record, including: - RecordPlus (formerly PlayPlus): Spearheading the Direct-to-Consumer (D2C) streaming platform and product lifecycle. - Non-Advertising Revenue (RNP): Driving business diversification and alternative monetization strategies. - Multiplatform Products & Projects: Directing the development and rollout of cross-platform digital initiatives. - Administrative Operations: Overseeing business administration, operational workflows, and team efficiency.

Pioneering the digital landscape in Brazil, PlayPlus was launched as the country's first Over-The-Top (OTT) marketplace. It operates as a comprehensive streaming hub, seamlessly integrating Grupo Record’s live broadcasting, original entertainment, and journalism with premium third-party channels and partner services, driving a highly scalable Direct-to-Consumer (D2C) ecosystem. - Spearheaded the launch of PlayPlus, pioneering Brazil's first OTT marketplace. Directed the product's end-to-end conception, cultivated strategic partnerships, and led cross-functional teams to deliver a robust digital ecosystem.

- Strategy & Monetization: Mapped and executed strategic opportunities, optimizing digital inventory and maximizing value generation for long-tail content. - New Business Development: Forged and consolidated high-impact partnerships focused on revenue diversification and the creation of new business models. - Product Innovation: Championed innovation across the digital product ecosystem, bridging technology and user experience to drive sustainable financial results.

Head of the video team at Portal R7, responsible for orchestrating the digital audiovisual content strategy and directly managing a multidisciplinary team of over 20 professionals. - More than 300 videos published per day

- Team Management: Led a multidisciplinary team of over 20 professionals, coordinating production schedules, workflows, and daily deliverables. - Operational Efficiency: Optimized the portal's video publishing and distribution operations, ensuring technical quality and audience performance.

A pioneer in the Brazilian internet landscape (founded in 1996), UOL (Universo Online) is the largest digital content, technology, and services company in Brazil. The portal revolutionized digital media consumption in Latin America and currently reaches the vast majority of Brazilian internet users. UOL operates as a comprehensive digital ecosystem, combining independent journalism, premium audiovisual production, and cutting-edge advertising operations on a large scale. About TV UOL: A pioneering initiative in the Brazilian digital audiovisual landscape, TV UOL was one of the country's first Web TV platforms. Long before the mainstream consolidation of global streaming services, it innovated by integrating original content production, live streaming, and Video on Demand (VOD) into a digital-first ecosystem. The platform played a critical role in shaping internet video consumption in Brazil, merging digital journalism with entertainment formats designed specifically for online audiences. - Broadcast of the first Brazilian national team game on the internet - Stream of the Salvador Carnival - Creation of the first multiplatform studio (productions for the UOL Chat product, recording of shows and interviews)