laura dossett

Oversaw consumer marketing, digital marketing and nutrition marketing efforts. Worked directly with outside PR agencies on programs like ambassador outreach, video development and spokespeople opportunities. Developed content for all National Mango Board social media channels including the blog. Managed budget of over $1 million. Traveled to trade shows, sampling programs and media events on behalf of the company. Wrote press materials.

Led the student run public relations agency by developing strategies and visions for continued agency growth. Managed relations with current and potential clients, members and partners. Oversaw and created strategic planning models, press kits and online media for clients.

Create and manage social media sites and online public relations for the Senior Associate Athletic Director (SWA). Coordinate time-sensitive budget paperwork. Coordinate all aspects of school visits for prospective student athletes.

Engaged with USC students by designing and implementing a promotional contest campaign. Informed students about USC Athletics and Trojan Fever student program. Managed and created content for all social media channels and website for Trojan Fever. Developed, dissected and presented analytics to USC executives.

Completed a campaign for a national university challenge. Managed advertising department and coordinated with entire agency. Designed collateral and print advertising materials. Ordered and created three types of promotional items. Placed 2nd in the competition and won a $5,000 scholarship. Worked on a Public Relations campaign for the American Natural Gas Alliance for the Spring of 2012. This campaign was offered by Edventure Partners.

Worked the 87th Academy Awards and supported the Communications Department during Oscar week events. Opened The Academy’s Hollywood Costume Exhibit. Worked directly with domestic and international talent and members of the press. Drafted press releases and member announcements. Maintained multiple databases related to various aspects of The Academy press relations. Assisted the Communications Department with special projects and events, including working press check-in at events. Identified, clipped and distributed media coverage for the Academy.

Examined fan interactions, social media algorithms and competitor accounts to create key insights and themes to produce weekly sentiment reports for the client. Created copy owned social media channels. Developed and completed domestic fulfillment campaigns. Worked on high profile accounts like Activision, Petco, Shell and Glade. Attended and documented client booths at E3, annual video game conference.

Worked in the Marketing office for Busch Gardens. Promoted Busch Gardens and SeaWorld parks at outreach events in the Florida area. Acted as park ambassador during radio remotes. Worked with the Public Relations office to inform the community about events happening at parks.

Created the agency’s first media list and updated throughout employment. Wrote press releases, photo captions, newsletters for clients like Sweetbay Supermarket, Georgia Peaches and Georgia Blueberries. Conducted interviews with Sweetbay employees for client’s company newsletter. Improved agency’s media relations by organizing and planning agency events.

Develop and execute creative campaigns to generate publicity and encourage consumer buzz. Campaigns include: The Incredible Hulk Coaster, The Wizarding World of Harry Potter Hollywood and Universal’s Volcano Bay. Contribute the official Universal Orlando blog. Monitor all incoming media coverage and create regular reports. Impact high-level decision making by creating extensive research reports for Universal executives.

Activities and Societies: TriSight Communications, PRSSA USC Chapter

Specialized in Public Relations. Activities and Societies: Sigma Delta Tau, Student Alumni Association @ USF, Public Relations Students, Public Relations Student Society of America, Student Environmental Association, Leadfellows, Campus Activities Board, Student Environmental Association, Panhellenic Council.