Priyanshi Soni

. Conducting both primary and secondary market research using methods such as CATI, CAWI, and IDIs to gather valuable insights. . Designing and implementing targeted surveys to uncover business opportunities, map global markets, capture market intelligence, and identify potential target markets. . Utilized internet-based resources, including DB Hoovers, Lusha, ZoomInfo, and LinkedIn Sales Navigator, for in-depth secondary research according to the project specification. . Ensured the successful delivery and completion of projects, maintaining high standards and client satisfaction. . Engaged in strategic conversations with key decision-makers and business owners to drive business insights and opportunities. . Gaining extensive research experience across diverse sectors, including IT, food & beverage, manufacturing and finance. . Managed and executed both B2B and consumer market research data collection projects, ensuring accuracy and actionable results. . Developed detailed action plans for projects and drove their execution to ensure timely and effective results. . Creating both long-term and short-term strategies, establishing clear targets, milestones, and deadlines, while optimizing resource allocation for maximum efficiency.

. Foster and maintain strong professional relationships with clients, ensuring a high level of satisfaction and trust. . Present and promote the products and services to potential clients, driving business growth. . Conduct regular training sessions to enhance the product understanding of the company. . Identify and target potential clients, generating qualified leads to expand the customer base. . Organize and execute various events and camps to boost brand awareness and increase market visibility. . Utilize unique marketing strategies to uphold a positive brand presence and engage with the market. . Provide comprehensive support to bank partners in claim settlements and facilitate sales processes. . Manage and oversee the operations with clients in the assigned territory, to ensure smooth business operations.

. Collaborated with the marketing team on administrative tasks to ensure seamless operations. . Applied technical SEO strategies and gained proficiency in various digital marketing tools such as Ahrefs, Semrush, Moz Bar, Canva, Figma, Google Ads, and Google Trends. . Conducted comprehensive website audits for BLACK BOX using tools like Ahrefs, Semrush, Moz Bar, and Neil Patel to identify optimization opportunities. . Contributed to the success of 5+ business events, driving increased market visibility for the company. . Conducted in-depth keyword research and competitor analysis using digital marketing tools, including Google Ads and AI-powered tools. . Managed vendor relationships for business events, onboarding new vendors and ensuring smooth collaboration. . Coordinated effectively with team members to ensure the successful execution of events.

. Collaborated closely with the HR team to support various HR functions and initiatives. . Managed the documentation of sensitive and technical human resource materials with the highest level of confidentiality. . Conducted preliminary candidate screenings and facilitated the recruitment process. . Led the exit interview process, ensuring a smooth transition for departing employees and gathering valuable feedback.

Leveraging a comprehensive understanding gained through an MBA in Marketing, Equipped to develop data-driven marketing strategies that drive brand growth and engagement, I also got specialized in crafting innovative marketing strategies that resonate with target audiences and propel brands to success. Experienced in consumer insights market research, brand management, digital marketing, and campaign optimization, I thrive in dynamic environments where creativity meets data-driven insights and where I got the opportunities to work on projects where I used my management and technical skills to understand consumer behavior by doing market research and using different methods of market research with tools like SPSS, Microsoft Excel, Microsoft PowerPoint, and canvas.