Priyanka Singh

Accounts Handled – Enamor, Chambor, Zee Biskope, Zee Ganga, Balaji Wafers, MAAC, UBS, Somany Tiles

Wacoal • Been a part of market research, conducted to understand and analyze lingerie market in India • Performed market surveys as customer and sales staff to build a stronger consumer insight • Proactively worked on ideation, insights and strategic implementation of Brand Campaign and customer engagement ideas to drive the sales Lavie Bags and Shoes • Successfully handled TVC involving a celebrity for Lavie Bags and Shoes • Worked on collection launches for the season, content strategy and influencer marketing to increase the social media followers • Actively been a part of Dealer’s Meet and Annual Sales Meet to understand and contribute the insights that help brand achieve their vision Metro Shoes • Worked on creating digital content for the brand • Ideation and execution of “Bucket Pledge” campaign for Metro Shoes, positioning Metro Shoes as a brand with heart • Collaboration with influencers to establish a stronger brand connect with the audience Other Clients • Successfully handled “success based client” (Tata Motors) ensuring 100% growth in revenues of the agency • Analyzed large volumes of information, identify trends and opportunities / risks for @home and formulated it into strategic business plan(s). • Other Accounts Handled –Sweet Dreams, Kiah Jewellers, Image Eyewear, Idee Eyewear, Nilkamal Furniture and Mattress, Neeru’s, Kraus Jeans, Maersk Line.

• Served as the lead point of contact for all customer account management matters • Build and maintain strong, long-lasting client relationships • Negotiate contracts and close agreements to maximize profits • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors • Ensure the timely and successful delivery of our solutions according to customer needs and objectives • Communicate the progress of monthly/quarterly initiatives to internal and external stakeholders • Develop new business with existing clients and/or identify areas of improvement • Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts) • Prepare reports on account status and share with key stakeholders • Collaborate with sales team to identify and grow opportunities within territory • Assist with challenging client requests or issue escalations as needed

To help the business earn its revenues and goal by successfully managing the relationship with the existing clients and also reaching to the new clients. A major part of this job involved working closely with the clients and devising the branding and strategic plans for the organizations future.