Priyanka Singh

1. Spearheaded development of brand architecture for Jaypee Hospital (Delhi NCR`s largest multi super speciality healthcare brand) 2. Build core go to market communication through a variety of available channels (Print, Electronic, Radio, Media, Newsletters, Brochures, Audio Visuals, Intranet and Merchandise) in collaboration with advertising agencies b) Develop & manage external and internal launches, product launches, communication programs and marketing campaigns (both ATL and BTL) c) Media buying and releasing (direct and through agencies) for print, electronic, radio and online mediums 3. Public Relations/Media Relations a) Developing media strategy in line with marketing and communication plan and organizational objectives b) Feed the team with innovative ideas for talking points with media c) Develop strategic content in terms of regular press releases and internal/external communiqués (newsletter and press conferences/ releases/ events) d) Prepare documents for internal communications like Newsletters, Write-ups, reporting for in-house journal & Shareholder Relations 4. Website Development and Designing a) Develop online strategy (Social media and website) based on the business need and to put together a Returns on Investment (ROI) matrix for each activity b) Design corporate and product based website to drive walk-ins 5. Others a) Provide internal and external way-finding and digital signage solutions

A global cancer care company having strategic tie ups with top corporate hospitals in the country to set up world class cancer centres (Currently with Fortis Hospitals and Dr. L H Hiranandani Hospital, Mumbai) 1. Brand Management: Brand Extension for a pan India network of cancer care centres 2. Corporate Communications a) Building core communication strategy and integrating communications through a variety of available channels (Print, Electronic, Radio, Media, Newsletters, Brochures & Audio Visuals) b) Develop & manage external and internal launches, product launches, communication programs and marketing campaigns c) Media buying and releasing (direct and through agencies) d) Involved in cobranded activities such as: i. Hit Cancer 4 A Six campaign in association with Yuvraj Foundation ii. Pink Letters Campaign iii. Lets Pink campaign in association with Ponds iv. Drum Jam session for cancer awareness v. OutCancer Yoga Series in association with Sri Sri Ravi Shanker ji (The Art of Living Foundation) 3. Public Relations/Media Relations a) Developing media strategy in line with marketing and communication plan and organizational objectives b) Prepare documents for internal communications like Newsletters, Write-ups, reporting for in-house journal & Shareholder Relations 4. Website Development and Designing a) Develop online strategy (Social media and website) based on the business need 5. CSR a) Promote OutCancer as an NGO to get sponsorship and funds to increase awareness on cancer in association with corporate, RWAs, schools and colleges b) Associate and get sponsorship for various events from the world`s richest breast cancer charity organization, Avon Foundation towards spreading cancer awareness 6. Others a) Provide internal and external way-finding and facade signage solutions b) Maintaining relationship with Schools, colleges and the corporate partners for health events to help drive revenue along with customer empowerment

North India`s first JCI and NABH accredited multispecialty hospital 1. Advertising: Responsible for all advertising campaigns at Moolchand till date (print, radio, electronic, online). Building core communication strategy and planning the execution for various projects with the advertising agency. Finalising creatives for print, electronic, outdoor and radio 2. Media Planning and Buying: Negotiated direct deals for ad space with newspapers such as Times of India, Hindustan Times and Indian Express, magazines such as India Today, Outlook, The Week, Business World, radio such as Radio City, Red FM, Radio Mirchi, MEOW FM, Fever and BIG FM, TV such as NDTV Metro nation and Dilli Aajtak and outdoor locations. Planning advertisement releases in newspapers, weekly’s, magazines, radio, T.V etc. 3. Knowledge Management portal: Managing the intranet portal Veda. Responsible for conceptualization, designing, framework and technical development of the portal 4. Public/Media Relations: Handle media interviews, press conferences and issue press releases in the capacity of member of Media committee 5. Website Maintenance and development of the corporate site www.moolchandhealthcare.com , www.moolchandfertility.com and www.mydreamhospital.com from scratch. Involved in strategizing the website look and feel and content writing for the same. Involved in maintenance of the websites on a regular basis. 6. Internal newsletter: Responsible for writing and issuing monthly newsletter for all the employees on behalf of the CEO 7. Branding corporate stationery, form ware and PIL for the hospital 8. Building Marketing Collaterals such as information brochures, pamphlets, posters, display stands etc for various programs and departments in the hospital 9. Event Management: Responsible for organizing monthly CME (Continuous Medical Education), camps, launches, meets, seminars, conferences etc. for the hospital

The official Indian partner for Kenwood Car Audios and brand Nippon for security systems, car entertainment systems and navigation systems having the largest OEM supply and After Sale Network in India in this category. 1. Advertising: Responsible for all advertising campaigns. Building core communication strategy and planning the execution for various projects and OEM clients with the advertising agency. Finalizing creative for print and radio 2. Media Relations: Arrange press coverage, in car entertainment stories, meets, conferences. Writing press releases and feature stories for products and major events. Maintain press monitors and compile clippings vis-à-vis competition 3. Media Planning: Planning Ad. Releases in newspapers, magazines and other medias such as Radio, T.V etc 4. Branding exercises: Involved in the promotion and press coverage for the movie Mangal Pandey - The Rising, where Nippon was the music sponsor of the movie and had sponsored the Delhi premier of the movie. Coordinating various road shows, Promotions, Product Launches, Road Shows, Exhibitions, conferences, seminars and award functions. 5. Building Marketing Collaterals: Designing and printing of collateral, POP, brochures, catalogues etc. 6. Handling internal communication for employee strength of around 500 employees.