Priyanka Mehta

HomeStrap is a leading E-Commerce Marketplace brand selling products in categories like Home Storage & Organization, Furniture and Art & Craft, founded in 2013. We are passionate about good design and love creating products that help people organize their homes. At HomeStrap, we take immense pride in making homes beautiful & organized. We are committed to bringing exceptionally well-designed products to our customers with the power of innovation and seamless customer experience. So, one day while organizing my room, I stumbled upon a thought of how can spaces in the room be used to stow away things aesthetically. This small though led to the beginning of the entrepreneurial journey for HomeStrap-Home Storage and Organization. From its humble beginning of 5-10 SKUs, today we have introduced over 650 SKUs on various online market places, providing smart and quality home storage solutions for your bedroom, bath, living room, kitchen, travel and even outdoors. My obsession of staying organized and later realizing that almost everyone suffers from the first-world-problem of not finding right things at the right time which further leads to stress gave me the vision for HomeStrap-Home Storage & Organization “To help people organize and improve their quality of life by providing world-class products through continuous improvement and creativity “. I am privileged to be amongst the few selected women entrepreneurs for Walmart’s WEDP and 10000 women program by Goldman Sachs. Our project is also fuelled by a small yet powerful team of women from economically backward sections, HomeStrap directly indirectly employs more than 200 women, which ensures a sustainable and a fulfilling career opportunity for them as well. And as it is said, “For every minute spent organizing, an hour is earned” I hope to touch and bring difference to lives of as many as possible. So, LIVE ORGANIZED!! Highlights • Developing Home Storage & Organization Category and product portfolio • Experience in Product Development, Designing & Executing • Inventory Management, devising ways to optimize inventory control procedures • Directly responsible for managing P&L for with top line, bottom line targets