Priyamvada Shah Deo

Product Marketing Consultant (Cross Border Payments) @ Cashfree Payments

About

Product Marketing professional with experience in payments, cross-border transactions, and checkout optimization. Proven track record in improving payment success rates, conversion, and merchant adoption through GTM strategy, ABM, and data-driven insights. As an MBA graduate i specialise in Marketing & Business Analytics.I’m expanding my expertise to blend data-driven decision-making with strategic growth initiatives.I thrive at the intersection of business, analytics, and customer insights, leveraging my sales acumen to craft impactful marketing strategies and innovative business solutions.💡 What drives me? A passion for solving business challenges through analytical thinking, creativity, and a customer-first mindset.

Country

India

City

Bengaluru

Industry

Professional Training & Coaching

Skill

Brand Marketing, Brand Leverage, Product Marketing, Design Thinking, Branding, Brand Strategy, MySQL, Customer Experience, User Behavior, Product Analysis, Product Management, Visio, Business Requirements, Business Process, Requirements Analysis, Requirements Gathering, Presentations, Business, JMP, Critical Thinking

Experience

Product Marketing Consultant (Cross Border Payments)

Cashfree Payments

2025-10 - Present · 1 yr

Owning product marketing for cross-border payment solutions, driving measurable impact across conversion, merchant adoption, and revenue enablement. -Built the Apple Pay cross-border landing page from scratch (0→1) — defining messaging, structure, and UX to create a high-conversion journey for global merchants -Positioned Apple Pay as a conversion and revenue driver, highlighting reduced checkout drop-offs and seamless payment experience for international customers -Translated complex payment infrastructure into clear, outcome-led narratives, driving ~20% uplift in engagement across high-intent merchant touchpoints -Built and scaled a content engine (case studies, blogs, testimonials), contributing to 30%+ increase in sales-qualified conversations -Identified key friction points in checkout/payment flows, influencing messaging and UX inputs to improve payment success perception and user trust -Crafted sharp positioning around higher authorization rates, faster checkout, and improved user experience, strengthening product differentiation -Partnered with product, design, and sales to ensure consistent, high-impact storytelling across all merchant touchpoints - Developed sales enablement collateral focused on business outcomes, helping reduce sales cycle time by ~15–20% -Drove a shift from feature-led communication to conversion and revenue-led storytelling, directly supporting merchant acquisition

Brand Marketing Intern

Cashfree Payments

2025-3 - 2025-10 · 8 mos

Bengaluru

Led execution of brand campaigns across digital and offline channels, ensuring consistency in messaging and visual identity Collaborated with cross-functional teams (product, sales, design) to align brand strategy with business goals Developed and managed content across platforms including social media, website, blogs, and marketing collateral Contributed to brand positioning and messaging frameworks to strengthen market differentiation Conducted market and competitor research to identify trends and optimize brand strategy Assisted in planning and executing go-to-market (GTM) strategies for product launches Managed partnerships, influencers, and vendor relationships to amplify brand reach Tracked and analyzed campaign performance metrics to drive data-backed improvements Supported creation of sales enablement materials including decks, case studies, and brochures Ensured brand consistency across all touchpoints and customer interactions