Priyal Kalra

Marketing Manager , YouTube Ads, Google India Ads Marketing (via Oliver Agency) @ Google

About

I’m a marketing professional with 6+ years of experience driving B2B and B2C campaigns, product-led growth initiatives, and integrated go-to-market strategies across Ad Tech, EdTech, and Consumer Tech. I’m currently working as a Marketing Manager in the YouTube Ads team at Google India (via Oliver Agency), where I lead high-impact campaigns and the content strategy for Think with Google India. My work focuses on building content ecosystems that engage CXOs and drive measurable brand outcomes across various platforms. Career Highlights- Google: Worked on YouTube Ads campaigns, Think with Google, and CXO events like Think Sports and CMO Collective, along with India’s first B2B2C search campaign. upGrad Campus: Scaled web MAUs from 50K to 1.5M in 3 months through data-led retention and reactivation strategies. MX Player: Drove 10M+ user acquisitions across international markets (UAE, Nigeria, Bangladesh) through growth campaigns and in-app marketing. Deloitte: Consulted clients in retail and CPG on CX strategy, KPI tracking, and performance dashboards. Working across these industries has given me a deep understanding of what it takes to build, scale, and market digital-first products. Let’s connect — I’m always up for conversations around product, growth, content, or bold brand ideas.

Country

India

City

Delhi

Industry

Computer Software

Skill

Program Management, B2B Marketing, Management Consulting, Data Analytics, Customer insights, Customer Experience, Brand Strategy, Digital Marketing, Consumer Insights, Content Strategy, Customer Retention, Analytical Skills, Engaging Content, Editorial, Growth Strategies, Go-to-Market Strategy, Business-to-Business (B2B), Microsoft Office, Microsoft Word, Management, Microsoft Excel, Marketing, Social Media

Experience

Marketing Manager , YouTube Ads, Google India Ads Marketing (via Oliver Agency)

Google

2024-1 - Present · 2 yrs 9 mos

Gurugram

-Leading content and campaign strategy for Think with Google India, with publishing 20+ articles for the India charter alongwith content owners of diverse backgrounds and teams driving 2.3M+ views and 160K+ C-level engagements. -Worked on high-impact campaigns for YouTube Ads across 500+ advertisers, combining PR, LinkedIn, and media partnerships. -Drove CXO engagement through flagship events like Think Sports and CMO Collective (exclusive community for top marketers).

Marketing Manager - Perfomance Ads (Search), Google India Ads Marketing (via Oliver Agency)

Google

2023-8 - 2023-12 · 5 mos

-Worked on India’s first B2B2C campaign for Search Ads, engaging 500+ advertisers through multi-channel outreach. -Contributed to the GFF'23 (Global Fintech Fest) event, supporting the launch of Google’s Finance Report in partnership with McKinsey. -Collaborated with cross-functional teams across product, sales, agency, and editorial to deliver measurable impact.

Assistant Manager - Growth Marketing

upGrad Campus

2022-8 - 2023-7 · 1 yr

Bengaluru, Karnataka, India

-Increased Monthly Active Users (MAUs) from 50K to 1.5M in 3 months through reactivation, in-app, and email marketing campaigns. -Owned retention metrics (Activation Rate, Repeat Rate, Resurrection Rate) and built quarterly reporting dashboards. -Collaborated across product and analytics teams to optimize user journeys and lifecycle communications.

Growth and Programming Associate

Amazon MX Player

2021-10 - 2022-7 · 10 mos

Mumbai, Maharashtra, India

-Drove user acquisition across global markets (UAE, Nigeria, Bangladesh, Sri Lanka, Nepal), contributing to over 10M new users in 6 months. -Executed in-app growth campaigns using Google DV360 and Clevertap, promoting MX Originals and partner content. -Collaborated with content, data, and regional teams to optimize campaign performance and localization strategies. -Managed campaign setup and optimization through CMS platforms, ensuring real-time reporting and performance tracking.

Independent Brand Strategist

Power Gummies , Vanilla Moon

2021-4 - 2021-9 · 6 mos

Delhi, India

-Consulted with Power Gummies and Vanilla Moon on brand building, customer engagement, and digital marketing strategy. -Developed consumer personas and a customer retention/acquisition roadmap for upcoming SKUs at Power Gummies. -Designed content and brand communication strategy for Vanilla Moon’s Autumn-Winter Collection across Instagram and Facebook. -Supported campaign planning and performance tracking using Facebook Analytics and other platform tools.

Consultant - Customer Experience (Risk Advisory Services)

Deloitte

2019-1 - 2021-2 · 2 yrs 2 mos

Mumbai

-Led CX-focused projects for clients in Retail, CPG, and Real Estate, delivering KPI dashboards and post-purchase experience strategies. -Contributed to 10+ proposals and live projects, developing insights from customer journey mapping and survey analytics. -Worked cross-functionally with tech and ops teams to implement CX enhancements and align KPIs with business goals. -Developed business cases for digital interventions to improve customer retention and satisfaction scores.