Priyabrata C.

I am a seasoned Finance Professional and Performance Improvement Specialist with over 18 years of comprehensive experience across India and international markets. My career is defined by a commitment to driving business growth and operational excellence through actionable, insightful analytics and strategic financial leadership. I excel at bridging the gap between financial oversight and business strategy, transforming complex data into clear, impactful decisions. I thrive in dynamic environments, acting as a key problem solver who collaborates closely with cross-functional teams and champions digital transformation within the finance function to enhance efficiency and decision-making capabilities. In my current role, I lead the Business Finance function for a Personal Care and Wellness Business, focusing on strategic planning, performance optimization, and robust cash flow and working capital management. Key Expertise & Experience : • Financial Planning & Analysis (FP&A): Extensive experience in budgeting, forecasting, and collaborating with business heads and strategy teams to develop financial/operational strategies and KPIs. • Cash Flow & Working Capital Management: A core part of my role involves optimizing cash flow cycles and working capital to deliver enhanced return on capital and ensure financial stability. • Strategic Business Partnering & Cross-Functional Collaboration: Proven ability to work closely with Marketing, Supply Chain, and Purchase to achieve organizational goals. I proactively identify operational bottlenecks and implement data-driven financial solutions alongside my business partners. • Automation & Digital Transformation: Proficient in developing financial policies, automating processes, and improving existing systems for greater efficiency. Experienced in driving digital transformation within the finance function. • Accounting & Compliance: Comprehensive, in-depth knowledge of Accounting, Auditing, and Taxation principles. • Growth Initiatives: Proven ability to support greenfield projects and start-up businesses, maximizing profits through cost reductions and strong internal controls. • Experienced in various Accounting and reporting software (Oracle, SAP, RWOS, EcoGreen, Metis, Excel based tools, Bi tools).