Priya Gupta

Senior resource of LG Subsidiary Advertising Agency handling ATL, BTL & Digital campaigns & content Accounts: LG India | ADS Spirits | GMR Airports - Leading 360° brand campaigns (ATL, BTL, Digital, Integrated Mar-Comm), new product launches for LG India (AC, Washing Machines, Refrigerators, Air Purifiers, Audio, B2B Systems: HVAC, SAC) | measurable impact: 7M+ YouTube impressions, 15.3% Instagram engagement. - Owning category content calendars, stakeholder management & planning for Home Appliances & Entertainment SKUs (summer AC, festive TV campaigns, regional influencer dishwasher campaign). - Managing key FMCG & Alcobev clients (ADS Spirits – Royal Green, Wood Note, Calendar Rum): boosted social campaigns achieving 20K+ likes, contributed to record-breaking sale of 10M cases (Royal Green), strategized digital activation for Calendar Rum’s 3M+ winter sales target via influencer marketing. - Driving category insights reporting – analyzing consumer engagement metrics (CTR, bounce rate), and competitive performance to optimize campaigns and messaging. - Delivered case studies and thought leadership content driving 2M+ blog views, reinforcing brand authority and awareness.

Joined as a Content Writer, promoted to Sr. Growth Strategist. Helping the company increase YoY revenue through Personal Branding & Social Media Content, Brand Strategizing, Conversion Email Writing, Personalized Content, Relationship Management, etc. Key results include: Organic leads increased by 30% for podcast & brand collaborations Hiring & building an efficient team Directly solving client problems Setting up effective systems & departments from scratch Working on celebrity accounts for Personal Branding

As part of the content team, I helped the company achieve these milestones: - Monthly blog views up by 5x through high-quality SEO writing - Domain Rating reached 67 from 56 - Achieved high-quality backlinks through guest posting • Leveraging organic channels (blogs, classifieds, etc.) to get more leads. • Starting with long-form content writing. • Sailing SEO-focused project - writing 2500-3000 word blogs. • Managing clients and completing paid projects within prescribed TAT. • Brainstorming ideas for paid and organic ads • Managing interns. • Writing white papers, Ebook, website description, YouTube captions, FB & LinkedIn captions, ad video scripts, and more.

I write and edit research-based articles, blogs, product descriptions, profiles, SEO-based content, and other engaging content. The diverse portfolio involves technical long-form content writing, Amazon (A+ & EBC) writing, and meta writing.

I wrote articles, blogs, descriptions for various websites, product descriptions. I contributed content to revamp their own website. I acquired the skill of SEO writing and applied it to build various websites. Experience gained while studying. https://eybindia.com/

I wrote guest articles, blogs, articles, short descriptions for various websites from touring and travels sector; building sector; hospitality and aviation etc. Also covered book & movie reviews. https://theskepticspectator.com/dystopia-future-or-present/

I helped in designing and modelling products by writing descriptions, taglines, blogs, articles and various other things. My content helped in changing the dynamics of firm for the year 2017-2018. Experience gained while studying. https://teatreasure.in/collections/best-selling-ll/products/chamomile-green-tea https://www.sorichorganics.com/products/chia-seeds-superfood-for-protein-and-fibre

I was initially called as campus ambassador and later I was awarded with in-house internship where I got to delve into digital marketing. https://www.launchora.com/story/oblivion-12

I discovered a sea of opportunities and learning during this time. Post Graduation degree has enriched my writing, providing me with an all-encompassing perspective.

I consider going college as my true 'education' as I flourished in a wholesome manner during this time receiving not just academic knowledge but also expertise in curricular activities like dance.