Priya Bhavikatti

-Sourcing strategies within rental housing and service industrial opportunities through Preqin, LinkedIn, and eVestment. -Evaluating AI automation workflows on 50+ page lease comps and rent rolls into Excel for Private Equity team. -Collecting and analyzing marketing and sales performance data across CRM, web, social media, and Martech platforms to inform strategy.

-Developed an automated marketing analytics dashboard using Python (Spyder) and Power BI by visualizing Google, Spotify, and LinkedIn Analytics, and presented key insights to CEO, CMO, and leadership. -Automated Salesforce CRM account matching using VLOOKUP with Python Fuzzy Matching, scripting 33% of a 294-name list (96 matches) and manually matching 171 names, leading to making 27 new prospect accounts. -Pitched and evaluated AI automation and agentic tools including Alteryx and n8n.io to lead SEO optimized copy generation and thought leadership sourcing for Capital Markets and Marketing teams.

-Identified empirical studies and theoretical frameworks related to pro-climate behaviors and behavior change theory. -Designed content to engage students about the intersections of climate change and sustainable adolescent development.

-Conducted an audit of bookstore analytics to shape plans for inventory that enhances ROI and reduces customer churn. -Enhanced brand positioning and reader engagement through outreach and organized 3 launch parties for 300+ attendees.

-Managed a collaboration between branding consultants on a $40,000 rebranding initiative within a 9 month timeline. -Spearheaded marketing initiatives for company publication that articulates brand narrative during harvest season.

-Achieved a 38% increase in organic social media conversions and a 14% rise in paid social conversions through KPIs. -Expanded a wellness ambassadors network with a particular focus on leveraging Traditional Chinese Medicine practices.