Prithvijit Roy
Lead & Managing Director - Strategy & Consulting Global Network - Data & AI @ Accenture
About
Founder and CEO of BRIDGEi2i Analytics Solutions - A rapidly growing firm, based in India and US, partnering with enterprises across the globe to deliver sustainable business impact based on actionable insights derived leveraging Big Data and Analytics. Experienced in incubating and building up two of the largest business analytics services organizations (for GE and HP) in the industry and in leading large teams of analytics services professionals across geographies. Deployed various effective business analytics solutions across multiple business functions (e.g. Marketing, Sales, Supply Chain, Pricing, Risk Management, Human Resources, Customer Relationship Management etc.) and across multiple industries (Financial Services & Insurance, Technology, Retail and Education). Specialties: Business analytics, big data, data mining, shared services, knowledge process outsourcing (KPO), analytics consulting services, managed analytics services, business intelligence, marketing & sales Analytics, customer intelligence, risk management, pricing analytics, service delivery, business development, services sales, business strategy.
India
Bengaluru
Information Technology & Services
Business Analytics, Data Mining, Predictive Modeling, Big Data, Analytics Consulting, Customer Intelligence, Risk Management, Sales Effectiveness, Pricing Optimization, Market Research, Digital Marketing, Marketing Effectiveness, Analytics, Team Building, Technical Leadership, Pricing, Business Development, Business Intelligence, Business Strategy, Management
Experience

CEO and Co-founder
Bengaluru Area, India
Founder of BRIDGEi2i Analytics Solutions - a trusted partner for enterprises globally, helping them achieve accelerated outcome by simplifying Analytics and Artificial Intelligence and embedding it in their DNA. Became a core part of Accenture Strategy and Consulting Applied Intelligence Group in November, 2021.

Director, Decision Support and Analytics Services (DSAS)
Bangalore
Leader of DSAS (Decision Support & Analytics Services Group) in HP which evolved as the global business anaytics center of expertise supporting all its businesses, functions and regions. Built it up from scratch to a 1000+ analyst group driving tremendous incremental value for HP based on analytics adoption, deployment and institutionalization. In addition built up the global marketing shared services for HP businesses supporting all marketing research, marketing programs and strategy, marcom and creative services and campaign operations.

Assistant Vice President
Multiple leadership roles across service delivery and business development in building up GE's Analytics Center of Excellence - one of the first and most successful analytics services organizations in India. Supported Marketing and CRM Analytics for GE Capital's private label credit card supporting some of the major retailers in US. Then built up the insurance analytics capability in GE Capital International Services (GECIS Analytics) across Marketing, Risk Management and Actuarial supporting multiple business businesses of GE Financial Assurance (now Genworth) - e.g. Long term care, life insurance, partnership marketing group, auto insurance etc. Then led the Analytics Growth Engine (AGE) team for Genpact Analytics driving several growth initiatives like marketing and business development (in all GE businesses and led the effort of penetration outside GE), launched several new capabilities (HR analytics, primary market research etc.) and built the analytics consulting capability in Genpact.

Research Associate
TERI

Consultant
National Institute of Public Finance and Policy
Prithvijit Roy's Contact Information
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