Priscilla Nicolellis

Reporting to the CEO, responsible for leading multidisciplinary marketing and communications teams. - Strategic leadership of multifunctional teams, promoting high performance and alignment with corporate objectives; - Product positioning with definition of the product's value proposition and market positioning. Identifying key product benefits and features for our target audience. - Collaboration with Sales and Product Development teams; - Direct management of the communications agency, ensuring deliveries consistent with branding and business goals. - Planning and execution of corporate events, promotional actions and internal communication programs, strengthening the brand and generating engagement. - Development of the 3 brand's visual identity and multichannel communication strategies. - Conducting market research and trend analysis to identify opportunities for growth and differentiation. - Budget management, ensuring balance between what was planned and what was accomplished. - Relationship with stakeholders to develop growth strategies and partnerships. - Training and development of teams, forming capable and high-performance teams. - Creation and implementation of a new website with SEO and tagging, generating +67% of new users and +87% in sessions in the first month. - Supervision of the production of strategic content for social networks, events, blogs and newsletters with the development of content projects to strengthen the brand's positioning in the market. - Production of a web series on YouTube with 14 episode and +12 thousand views, contributing to increasing brand awareness. - Organization of an event coverage squad, creating high-quality content for social networks and social proofs.

Reporting to the global board, responsible for weekly and monthly management reports and leading multidisciplinary marketing and communication teams. - Spokesperson for the company in Brazil, with participation in press articles and podcasts; - Process management and leadership of the Branding, Content, Trade Marketing cells, - Customer Service and Experience (CX), Internal Communication and Corporate Communication. - Development of marketing strategies (B2C and B2B), focusing on strengthening and positioning the brand; - Strategic content management for social media, including calendar development and high-impact campaigns; - Market study and analysis to monitor trends, competition and target audience, identifying strategic opportunities; - Planning and execution of multichannel marketing campaigns, covering acquisition, referral and incentives; - Event planning and participation in fairs, strengthening product positioning and expanding the brand's presence in the market. Ex. Conecta Imobi, Cupola Summit - Expertise in rebranding projects, promoting brand acculturation and consolidating its visual identity; - Implementation of a corporate blog with newsletter ruler and integration with CRM systems. - Implementation of social media calendar and influencer campaigns, resulting in +769% growth in the brand's audience.

Reporting to the board, responsible for leading teams and agencies, focusing on integrated marketing strategies. - Management of agencies and leadership of a team of 5 employees, promoting high performance. - Responsible for the areas of Branding, Content, Partnerships (B2B and B2C), Trade Marketing and UX, ensuring strategic alignment. - Cross selling strategy to expand the dissemination of services and products to the customer base, increasing revenue - Implementation of marketing plans aligned with organizational objectives, covering B2C and B2B campaigns. - Brand management, including defining visual identity and developing integrated communication strategies. - Development of product promotion strategy by Medical Center, delivering campaigns and POS materials. - Relationship with stakeholders, ensuring the alignment of information and the execution of continuous improvement actions. - Monitoring indicators (KPIs) to evaluate campaign performance and results. - Training and development of teams, training qualified professionals aligned with organizational goals. - Production of strategic content for social networks, blogs, emails and online media campaigns. - Budget planning and control, ensuring adherence to the budget and efficiency in investments. - Leadership in rebranding projects, including reviewing the Brand Architecture for different products and services. - Development and implementation of a social project (Mutirão da Saúde), aligned with the company's mission and corporate responsibility. - Creation of integrated campaigns for TV, radio, OOH and influencers. - Leadership in the website revamp that brought a significant increase in the website's conversion rate. Results achieved over these years: => Increase in the brand's experimentation rate from 31% to 37%. => Growth of the Top of Mind index, keeping the brand in first place in the ranking, rising from 25% to 33% throughout the management.

- Implementation of comprehensive marketing plans, considering the company's objectives. - Data and metrics analysis, collecting, analyzing and interpreting market data. - Planning, execution and monitoring of marketing campaigns across various channels. - Market research/analysis, analyzing trends and identifying new opportunities. - Strengthening the brand, defining visual identity, communication and customer experience. - Launch of the telemedicine product during the pandemic together with the IT and New Business team, participating in all processes until the launch of the first MVP.

- Management and monitoring of the performance of marketing campaigns across various channels. - Market research/analysis, analyzing trends and identifying new opportunities. - Strengthening the brand, defining visual identity, communication and customer experience. - Development of marketing strategies and actions, focusing on brand positioning. - Data and metrics analysis, collecting, analyzing and interpreting market data. - Responsible for producing POS materials and developing campaigns and actions.

- Responsável pelo atendimento das contas American Express e Cia Mulher de Bebidas. - Planejamento de redes sociais com projetos de conteúdos e estratégia de influenciador. - Responsável pela produção de materiais de PDV para divulgação das marcas. - Atuação no planejamento e produção de eventos offline (proprietários e participação). - Pesquisa/análise de mercado, analisando a concorrência e identificando novas oportunidades. - Responsável pela execução de campanhas de marca da American Express. - Lançamento Sala VIP GRU e execução de campanhas promocionais com parceiros. - Condução e execução de projetos de conteúdo, campanhas de merchandising, OOH e TV. - Responsável pelo Rebranding da marca American Express passando a adotar diretrizes globais, respondendo diretamente para Amex Argentina.

- Atendimento e suporte aos clientes quando necessário, orientando e esclarecendo dúvidas. - Pesquisa/análise de mercado, analisando a concorrência e identificando novas oportunidades. - Responsável pela produção de materiais de PDV para divulgação das marcas. - Suporte ao time nas atividades rotineiras do departamento e nos processos de marketing.

- Suporte ao time nas atividades rotineiras do setor e na criação e envio de releases. - Classificação das matérias e controle do que foi publicado sobre a FEBRABAN. - Atendimento e suporte aos jornalistas, atendendo as demandas do departamento. - Participação no evento externo da CIAB FEBRABAN 2014.

- Pesquisa/análise de mercado, analisando as tendências e identificando novas oportunidades. - Levantamento, coleta e análise de dados mercadológicos para a confecção de relatórios. - Monitoramento de indicadores (KPI) para acompanhamento de performance e de resultados.