Priscila Santa Maria Castro

Analista de Projetos de DHO @ Kienbaum Brasil

About

I’m passionate about understanding people — their strengths, aspirations, and potential — and about translating that understanding into strategies that build stronger cultures and more engaged workplaces. With experience across Marketing, Communication, and Human Resources, I focus on leadership development, engagement, and organizational culture, combining a strategic mindset with genuine care for the employee experience. I’m certified by Harrison Assessments Int’l in Debriefing and Coaching and have strong experience with assessment tools and behavioral diagnostics that support leadership growth and cultural transformation. Currently, I’m also developing my skills in Instructional Design, creating learning experiences that truly connect people, culture, and business outcomes. I believe that culture is one of an organization’s most powerful assets — and when it’s strengthened with purpose, it drives engagement, performance, and long-term success.

Country

Brazil

City

Campinas

Industry

Human Resources

Skill

Design instrucional, Educação corporativa, Produtos SAP, Leading Meetings, Key Performance Indicators, Administration, HR Metrics, Aprendizagem organizacional, Coaching, Desenvolvimento de liderança, Desenvolvimento de pessoas, Training, Desenvolvimento organizacional, Habilidades de apresentação, Inglês para negócios, Desenvolvimento de apresentações, Interpersonal Relationships, Interviewing, Employee Relations, Planejamento estratégico

Experience

Analista de Projetos de DHO

Kienbaum Brasil

2025-4 - Present · 1 yr 5 mos

Análise de dados organizacionais e comportamentais, aplicação de ferramentas de assessment e mapeamento de cultura. Elaboração de apresentações e materiais estratégicos. Acompanhamento de cronogramas, indicadores e entregas de projetos em parceria com equipes internas e stakeholders. Apoio à execução de projetos de transformação cultural, liderança e engajamento, desde o diagnóstico até a implementação. Contribuição para o desenho e facilitação de programas de desenvolvimento e workshops sobre cultura, propósito e engajamento.

HR & Communications Consultant

StautGROUP Human Resources Solutions

2023-9 - 2025-3 · 1 yr 7 mos

Campinas, São Paulo, Brasil

Development of leaders and teams using psychometric assessment tools to identify behaviors and tendencies that impact performance. Organizational climate surveys and engagement measurement. English fluency assessment of Executive Search candidates on the ATS platform. Translation of an international assessment tool from English into Portuguese. Trainee program and assessment center for leadership.

Marketing Communications Coordinator

LogiGo Connected Mobility

2021-8 - 2022-5 · 10 mos

São Paulo, Brazil

Leader of culture and employee engagement. Preparation and analysis of management reports. Monitoring the performance of Marketing employees. Support in human and organizational development through strategic planning meetings. Strategic partnership with the COO (Head of Operations) on turnover and performance analysis. Employer brand ambassador program development. Work in partnership with HR for Great Place to Work qualification. Promotion of internal climate survey. Organization of Workshops with clients and managers. Outstanding projects: - Leader of Nissan's CarPay-Marketplace Project: communication and public relations strategy. - Developer of the brand ambassador project “The Singulars” aiming at the GPTW seal. Tools: Microsoft office, Canva, Facebook, Instagram, RD Station, Monday.

Marketing Communications Analyst

Nextop™

2020-12 - 2021-8 · 9 mos

São Paulo, Brazil

Responsible for creating and structuring the new marketing department of a retail loss prevention technology company. Standardization of internal communication, organization of events, presentation of results, creation of content for communication vehicles and support for the rebranding process.

Marketing & Communications

Bosch

2019-7 - 2019-12 · 6 mos

Agile project communicator online and face-to-face. Internal communications with videos and corporate writing on the intranet. Budget request with event supplier, order creation and payment through the SAP system. Responsible for employee recognition program. Translation and dubbing of training for organizational education.

Backoffice Assistant - Office of the Executive

Bosch

2018-1 - 2019-6 · 1 yr 6 mos

Communication agent between the presidency and departments of the division. Organization of corporate events. Support in the development of strategic planning. Follow-up of leadership development based on a positive culture. Creation of management presentations. Preparation and analysis of management reports.

International Project Management

Bosch

2017-7 - 2017-12 · 6 mos

Stuttgart Area, Germany

Experience in coordinating project management training. Organization of internal international events. Internal communication with international collaborators. Organization of visual communication. Training management.

Marketing & Communications

Bosch

2016-4 - 2017-6 · 1 yr 3 mos

Finance Assistant (Summer internship)

Odebrecht Ambiental

2016-1 - 2016-2 · 2 mos

Bilingual Administrative Assistant

Caterpillar Inc.

2013-4 - 2014-12 · 1 yr 9 mos

Experience in managing executive agendas; reception and assistance to international auditors. Translation and Interpretation of the English language. Support in internal events and department meetings.