Priscila Gama

MARKETING EXECUTIVE MANAGER – VMS, TRAQUILIZERS & GASTRO FRANCHISES. Jun 2025 – current MARKETING EXECUTIVE MANAGER – VMS, TRAQUILIZERS & ANTI-ALLERGY. Jan 2023 – current Accountable for leading the VMS/Traquilizer/Anti-allergy Group, fullfilded by OTX & Supplement brands, all focused on medical detailing & Trade Execution (hybrid model). Over 10 brands, playing in different markets in a high complex environment, focused on building talents (product managers, analysts and multifunctional areas) to develop brands & maximize in-market and P&L results. Scope includes: portfolio strategy, brand equity/positioning, pipeline strategy, launches’ execution, market researches, medical marketing (communication, detailing plans, congresses, events, KOL boards and scientific approaches) and P&L accountability. GROUPER/MARKETING MANAGER – STRATEGIC PROJECTS. Mar 2022 – Dec 2022 Accountable for developing & leading the OTC/Suplements marketing projects aligned to the 5yr’s company strategic vision (confidencial scope). Report to the Marketing Executive Director (Consumer Healthcare Business Unit).

Accountable for leading the pain category brands, including the global brands Advil & Cataflam (Voltaren in other markets), as well as managing a group of #7 profit brands, such as Caltrate, Stresstabs, Sonridor, Sal de Andrews • Advil is the main brand and has been growing double digit in value demand: +12% in MAT and +23% in YTD basis, driven by a solid 360º plan, including media, trade activation & innovation. YTD SOM is +0.3pp vs LY • Launch of Advil 12hrs product (Jul’2021), first new product development since the brand introduction in Brazil in 2008. The launch considered an exclusive customer plan (with DrogaRaia client), new consumer campaign (started airing in Oct’2021) validated in MB Link Test research and strong sell-in pipeline, reaching 0,1% SOM with only 2mths, which is positive considering the analgesic market size (GBP 800Mio) • Development of dentist’s detailing pilot project, partnering with Oral Care, to assess a new prescription territory and accelerate demand driven by visits & digital transformation in a hybrid model, expanding touchpoints strategically to increase reach, engagement and conversion • Leadership of OTC-switch projects, Rx products management and close partnership with regional innovation team to nurture brand pipelines

Accountable for leading the innovation strategy, pipeline and projects above Latin America markets, with focus mainly on Brazil, Argentina and Mexico. Oral Care is the biggest category in the company and projects under responsibility accounted for more than ~10Mio GBP, including line extensions/revamps and new product developments • Brazil reached record innovation sales rate in 2020 (more than 10%, following internal calculation rationale), driven by the “in-plan” projects of all brands, mainly from Oral Care • Development & approval of Oral Care 3yr pipeline, with projects reaching above GBP 2,5Mio Yr3 Increm. NS • Leadership of regional digital strategy focused on content development to address usage/penetration barrier

- Pfizer Consumer Healthcare - Leadership of the most representative group at the cia, covering two global leader brands: Centrum & Caltrate, and two local & with strong heritage brands: Stresstabs & Clusivol; - Act decisively to reshape the supplements franchise through strategic roadmaps/moves, covering innovation, new consumer communications, digital and short/long term plans; - Develop & build high performance and motivated teams – direct and indirect.

- Pfizer Consumer Healthcare - Leadership of the 2018 Centrum TVC consumer campaign, based on new claims built from scratch locally and considered a benchmark globally, reaching Pfizer’s MB Link Test standard; - Brazilian representative in the Centrum Global Brand Council, working closely to the global team; - Leadership of the Centrum Vitamints strategic launch plan from the project developing up to the open sales in 2017, including: product/price/communication (exported to Europe); - Development and approval of all brands innovation pipeline, through a clear strategic pathway: global brand strategy – deep local market/consumer understanding – projects management. Brands covered: Centrum, Advil, Caltrate, Magnésia Bisurada on top of new brands and OTC switch projects; - Management of more than 20 innovation projects, dealing with all multifunctional areas and regional / global governances.

- Led the 360º launch plan of Centrum Select Woman & Man 50+, sub brand that regained the leadership position in the Sr Segment; - Brand P&L management, mainly NS, GM%, Mkt Expenses and IBT, defining short/long term strategies; - Management of the media plan management, from the TVC consumer campaign development up to the execution, covering main KPIs: coverage, frequency, insertions/impressions, Digital KPIs and ROI analysis. - Team work with medical, regulatory and legal teams to develop new marketing claims and move forward with new products registration; - Leadership of medical marketing plan, including the brand activation and scientific symposium in ABRAN 2014 Congress (Brazilian Nutrology Association); - Innovation pipeline management and projects with close regional and global alignments.

Responsible for managing Cetaphil, Nutraplus and Proderm brands and developing and approving Cetaphil Daylong integrated mkt launch plan. - Development and implementation of strategic and executional marketing plan, contemplating medical plan, all marketing materials (visuals aid, scientific leaflets, etc.), sampling strategy, congresses participation and scientific symposiums; - DTC plan development, focusing on Digital, PR and In-Store plans; - Joint work with demand team (detailing representatives), regulatory and legal teams; - Marketing budget management, demand analysis and short and long term action plans; - Support in the trade marketing plan development; - Responsible for brand P&L management, defining sustainable business strategies.

Sep/2011-Feb/2013: Health Care Brand Manager [Gaviscon (GI), Strepsils (sore throat) and innovation pipeline] - Responsible for managing all HC brands and the innovation pipeline; - Communication development, contemplating global and regional alignments with best practices and campaigns sharing. Led Gaviscon and Strepsils campaigns in 2012; - Marketing budget management, demand analysis, short and long term action plans; - Development of all Marketing materials for detailing (visual aid, scientific leaflets, etc.) and trainings, working closely to the demand team; - Support in the trade marketing plan development; - Frequent global and regional alignments. Jun/2011-Aug/2011: Soldiers Brand Manager (Poliflor, Destac, Nugget, Easy Off, Cardeal and Varsol) - Responsible for managing the segments/brands: Floor (Poliflor, Destac); Furniture (Poliflor, Destac); Shoe Care (Nugget); Oven Cleaner (Easy Off) and Metal Polishers (Cardeal and Varsol); - Development and approval of 2012 Strategic Plan, including the 5Yr innovation pipeline; - Monthly performance analysis; - Marketing researches development and local and regional projects (BZ playing regional leadership role); - Support in the trade marketing plan development.

Responsible for managing the segments: Glass, Bathroom and Kitchen cleansers, including: - Support in the 2011 Strategic Plan development; - Responsible for launching the kitchen line: “Veja Cozinha com Espuma Ativa” (Veja Kitchen with Active Foam) and developing the communication campaign; - Responsible for reviewing the specialties portfolio with final recommendation; - Support in the trade marketing plan development. Key Achievements: - Record market share of Veja Kitchen achieved in SO’2010 driven by Active Foam launch.

=> Trade Mkt – Category Management: - Responsible for developing, leading and implementing GC (category management) in the Medium Retail channel for the 1st time in the company, focusing on key strategic clients. - Plan involving 6 clients from different regions of Brazil. - Category management of Surface Care; Pest; Fabrics and Air Care Categories. Key Achievements: - Approval of 80% of assortment and implementation in 4 clients after only 3 months of negotiation - Consolidation of partnership with key customers and approval of POS visibility projects. => Trade Mkt – Pharma Channel GTM: - Responsible for development and approval of GTM (go to market) plan of Veet (depilatory brand) and the improvement of 4Ps execution in the Perfumery channel (the most important channel in Depilatories Market), involving: - Demo ladies plan specially trained and focused on perfumeries; - Visibility campaign with 3rd party sales team; - Market and competition analysis to define the best GTM model to Veet. Key Achievements: - Sales increased +118% during the campaign vs PY => Marketing Trainee: Dettol, Gaviscon and OHOP [“Our Home, Our Planet” Campaign] - Support on the development of Dettol launch plan, involving market and competition analysis, sourcing definition; P&L analysis, portfolio analysis and artwork development; - Direct report to Category manager during the registration of the 1st OTC brand (Gaviscon): o Artwork development and claims recommendation and approval o Market and price analysis; o Support on the development and submission of technical dossier - Responsible for developing the local strategy and execution plan of RB Brazil sustainability campaign “Nossa Casa, Nosso Planeta” (Our Home, Our Planet), contemplating key brands, such as Veja and Vanish. - Leadership of RB participation in the “End-to-End” campaign from Wall*Mart, playing a prominent role.

- Responsible for developing strategic plans to evaluate distributors and wholesalers; - In Mkt, worked as Ninho Soleil analyst.

- Intern of Blades & Razors Category [Gillette], working with the premium segment, Mach 3 brand. - Development of monthly market reports with recommendation of action plans; - Development and implementation of Mach3 trial program “Blitz POME in Universities”, the 1st and biggest trial campaign of Mach3 achieving thousands of students; - Mkt budget management and report to BM.