Priscila Sato

Executiva comercial @ Onestop Media

About

-Profissional de mídia com mais de 15 anos de experiência em planejamento estratégico, execução e análise de campanhas de comunicação integradas. Atuei com marcas de diferentes segmentos, sempre com foco em eficiência de investimento, alcance, performance e resultados mensuráveis. -Ao longo da minha trajetória, desenvolvi uma visão ampla de comunicação e marketing, conectando dados, estratégia e criatividade para potencializar resultados de negócio. Tenho forte capacidade analítica, perfil colaborativo e experiência na gestão de múltiplos projetos e stakeholders. -Principais competências: planejamento de mídia estratégica, análise de performance, gestão de investimentos, comunicação integrada e tomada de decisão orientada por dados. -Conhecimento em plataformas de mídia como Google Ads, Meta Ads, TikTok Ads, mídia programática, mídia offline como TV aberta, OOH, rádio e mídia impressa. EN -Media professional with over 15 years of experience in strategic planning, execution, and analysis of integrated communication campaigns. I have worked with brands across different industries, always focused on investment efficiency, reach, performance, and measurable results. -Throughout my career, I have developed a broad perspective on communication and marketing, connecting data, strategy, and creativity to drive business results. I bring strong analytical skills, a collaborative mindset, and experience managing multiple projects and stakeholders. -Core competencies include strategic media planning, performance analysis, investment management, integrated communication, and data-driven decision making. -Knowledge of media platforms such as Google Ads, Meta Ads, TikTok Ads, programmatic media, as well as offline media including broadcast TV, OOH, radio, and print media.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Brazilian Portuguese, Media Buying, Analytical Skills, Interpersonal Skills, Digital Strategy, Teamwork, Microsoft PowerPoint, Microsoft Excel, Microsoft Office, Activations, Tactics, Optimization, Digital Channels, Presentations, Pivot Tables, Management, Negotiation, Strategic Planning, Team Management, Media Strategy

Experience

Executiva comercial

Onestop Media

2026-2 - Present · 8 mos

San Paolo, SP

Media Director

Suno United Creators

2024-1 - 2025-9 · 1 yr 9 mos

São Paulo, São Paulo, Brazil

Team Leadership: Manage a team of media professionals, providing guidance, mentorship, and support to ensure the successful execution of media campaigns; Media Strategy: Develop comprehensive media strategies that align with the overall marketing and advertising objectives of the client, analyzing target audience demographics, market trends, and competitor activities to identify the most appropriate media channels and platforms for each market in Brazil. Establish and maintain relationships with media vendors, negotiating contracts and rates. Analyze campaign data and provide insights and recommendations to improve future media strategies. Build and maintain strong relationships with clients, serving as their primary point of contact for media-related matters. National and regional operations for all Sicredi centers in Brazil Account: Sicredi

Media Director

Wunderman Thompson Brasil

2023-2 - 2023-6 · 5 mos

São Paulo, Brazil

-Team Leadership: Manage a team of media and BI professionals, providing guidance, mentorship, and support to ensure the successful execution of media campaigns; -Media Strategy: Develope comprehensive media strategies that align with the overall marketing and advertising objectives of the client, analyzing target audience demographics, market trends, and competitor activities to identify the most appropriate media channels and platforms. -Establish and maintain relationships with media vendors, negotiating contracts and rates. -Analyze campaign data and provide insights and recommendations to improve future media strategies. -Build a strong client relationship to understanding their objectives and fostering a positive connection. -Being the main professional in the relationship between the client and agency. Account: Google Latam

Media Manager

Wunderman Thompson Brasil

2021-8 - 2023-2 · 1 yr 7 mos

São Paulo, São Paulo, Brasil

-Team Leadership: Manage a team of media professionals, providing guidance, mentorship, and support to ensure the successful execution of media campaigns; -Media Strategy: Develope comprehensive media strategies that align with the overall marketing and advertising objectives of the client, analyzing target audience demographics, market trends, and competitor activities to identify the most appropriate media channels and platforms. -Establish and maintain relationships with media vendors, negotiating contracts and rates. -Analyze campaign data and provide insights and recommendations to improve future media strategies. -Build a strong client relationship to understanding their objectives and fostering a positive connection. Account: Google Latam

Media Supervisor

Wunderman Thompson Brasil

2021-4 - 2021-7 · 4 mos

São Paulo, São Paulo, Brasil

-Develop and execute comprehensive media strategies in alignment with clients' marketing objectives; -Conduct research and gather insights to identify target audiences, media channels, and campaign messaging; -Collaborate with clients and internal teams to define campaign goals, budgets, and timelines; -Provide strategic guidance on media planning, budget allocation, and media mix optimization; -Monitor and analyze campaign performance metrics; -Establish and maintain relationships with media vendors, publishers, and partners; -Supervise and mentor a team of media planners, buyers, and coordinators; -Provide guidance and support in the development and execution of media strategies; -Foster a collaborative and positive work environment, encouraging teamwork and knowledge sharing. Account: Google Latam

Media Supervisor

AlmapBBDO

2018-2 - 2021-3 · 3 yrs 2 mos

São Paulo

-Online and offline media planning focused on online and branding campaigns; -Open TV and PayTV planning and studies; -Pre-planning research based on media and market information, personas make out; -Implement campaigns on Facebook Ads, Twitter Ads and Google Ads, and working on the reports; -Relationship with clients, presenting the plans, reports and projects; Accounts: Havaianas, HP e LG

Media Coordinator

AlmapBBDO

2015-6 - 2018-2 · 2 yrs 9 mos

São Paulo e Região, Brasil

Accounts: Havaianas, HP, Azeite Gallo, Cerveja Antarctica e Bayer

Media Coordinator

Ogilvy Brasil

2014-9 - 2015-6 · 10 mos

São Paulo

Accounts: Laboratórios DASA (Delboni e Lavoisier) e Merck (Floratil)

Assistente de mídia II

NBS

2014-1 - 2014-9 · 9 mos

Accounts: BRF (Batavo), Sovena (Andorinha), Oi Regional SP, Suvinil, Takeda (Eparema, Multigrip e Xantinon), Pernod Ricard (Montilla), MoneyGuru e iFood.

Assistente de mídia I

NBS

2013-6 - 2013-12 · 7 mos

São Paulo e Região, Brasil

Accounts: BRF (Batavo), Sovena (Andorinha), Oi Regional SP, Suvinil, Takeda (Eparema, Multigrip e Xantinon), Pernod Ricard (Montilla), MoneyGuru e iFood.