Princess Joy Muncada

✅Managed daily livestream operations across multiple sports content categories and implemented operational workflows, moderation procedures to ensure efficient stream management. ✅Monitored livestream quality, platform compliance, viewer engagement, and operational performance in real-time. ✅Recruited, onboarded, trained, and mentored new streamers on platform policies, content strategies, audience engagement techniques, and monetization opportunities. ✅Conducted regular performance evaluations, coaching sessions, and development plans to enhance streamer productivity and retention. ✅Coordinated with Key Opinion Leaders (KOLs), sports influencers, and content partners to execute livestream campaigns and promotional activities. ✅Monitored and analyzed Daily Active Users (DAU), retention rates, user acquisition trends, and engagement performance. ✅Developed and executed monetization strategies to increase user spending, virtual gifting participation, and conversion rates. ✅Computed and managed streamer salary calculations, incentives, bonuses, attendance tracking, and performance-based compensation. ✅Created engagement campaigns to increase viewer participation and organized online tournaments, competitions, and interactive events. ✅Managed large-scale sports communities across livestream platforms and platform revenue performance and monetization initiatives.

✅Grew a cross-platform audience to 200,000+ FOLLOWERS organically, leveraging trend analysis and content optimization. ✅Develop and executed high-impact content strategies on Tiktok with high engagements and statistics. ✅Analyze content performance using tools like Google Analytics and Meta Business Suite to refine strategies and boost ROI. ✅Manage content calendars and scheduled posts to ensure consistency and relevance during campaigns and trending moments. ✅Conduct market and audience research to identify content trends and tailor messaging for target demographics. ✅Monetize content through affiliate links, sponsorships, and merchandise and manage DMs and comment sections.

✅ Identify and qualify potential livestreaming and influencer agencies across industries related to livestreaming platforms. ✅ Built and maintained a high-converting sales pipeline, connecting with B2B clients across local and global markets to drive growth. ✅ Recruit new affiliates and driving affiliate marketing operations to boost brand visibility. ✅ Coordinate with KOLs and build and maintain a high-quality database of e-commerce influencers to enhance brand presence. ✅ Leveraged real-time dashboards and analytics to empower BD teams with actionable performance insights. ✅ Streamlined backend data operations and update the client database (CRM) with prospective interactions. ✅ Close deals by presenting business opportunities to agencies and analyze market trends and operational strategies. ✅ Acted as a key project coordinator, aligning internal and external teams to hit deliverables and track milestones with precision. ✅ Crafted compelling proposals, contracts, reports, and email campaigns for clients and in preparation of monthly reports. ✅ Assist with onboarding new merchants and act as initial point of contact for internal teams and monitor agency’s KPI.

✅Execute multi-channel messaging, promotional campaigns and community engagement for segmented player groups. ✅Manage platform operations and create marketing campaigns within Viber, Telegram, Facebook, Instagram, TikTok etc. ✅Develop user acquisition, retargeting and loyalty programs, user engagement and retention strategies for online casino players. ✅Research competitor campaigns and user preferences to stay relevant and creative in the industry. ✅Develop internal communication strategies to keep employees informed about the company news, and development. ✅Engages with the online communities by responding to comments, messages and mentions across social media platforms. ✅Manage daily promo calendars, writing and scheduling time-sensitive offers and updates on real-time player behavior. ✅Handle communications with players regarding promotions, bonus offers, game updates and customer service issues. ✅Personalized content and rewards based on user behavior, deposit history and game preferences. ✅ Interact with media outlets to disseminate information about the casino and to increase player engagement.

✅Identify, onboard and manage influencers, streamers and KOLs across regions (contracting, briefing, performance tracking) ✅Develop and maintain strategic partnerships with brands and content creators to enhance player acquisition and retention ✅Stay abreast of social media trends, tools, algorithm changes and best practices and prepare reports that provide insights. ✅Handle partnership agreements, negotiate compensation terms and ensure deliverables are met for both parties. ✅Execute a content calendar for influencers that align with promotions and brand goals and implement social media strategy. ✅Maintain and update dashboards, track KPIs, and provide insights to optimize performance across platforms. ✅Serve as the primary point of contact KOLs and agency partners and assist in coordinating contracts and agreements. ✅Collaborate with legal teams to ensure all partnerships comply with relevant laws and company policies. ✅Create detailed reports on influencer campaign performance (engagement, reach, ROI). ✅Oversee the creation, execution and optimization of paid advertising campaign across multiple social media platforms. ✅Conduct training to creators on tips and know-how for better content, leveraging different tools and social platforms. ✅Track the progress of live-streaming duration, targets and analyze the effectiveness of different time slots.

✅Develop strategies to increase sales through digital channels such as search engines, social media and online advertising. ✅Execute and optimize paid digital campaigns across Google Ads, Meta, TikTok, and programmatic platforms. ✅Track campaign results against KPI and provide campaign performance reports on the performance of digital marketing campaigns. ✅Create and publish social media contents across Facebook, Instagram and TikTok. ✅Research SEO terms and implementing them in the content to gain exposure. ✅Perform in depth analysis of campaign performance data to track engagement rates, conversion rates and acquisition costs. ✅Develop a content calendar and posting regular updates, as well as running paid social media ad campaigns. ✅Reviewing and updating the website’s design, user interface (UI), and content to improve overall performance. ✅Oversee the daily operations of the e-commerce platforms including A/B testing to improve sales funnels and site performance. ✅Proficient in writing website copy, blog posts, landing pages, product descriptions, email campaigns, and social media content. ✅Proofreading experience and familiarity with standard style guides like grammar, syntax, spelling, and punctuation. ✅Analyze KPIs (engagement, CTR, conversions) using tools like Meta Business Suite, Google Analytics, or similar.