Prince Mittal

As a Lead Marketing at Transsion Holdings (Infinix India, HQ) since June 2023, I have been instrumental in driving brand recognition and revenue growth through innovative marketing strategies and initiatives. I have successfully executed numerous online and offline marketing campaigns, amplifying brand presence and engagement across diverse platforms nationwide. My expertise product marketing promotions and regional launches, where I have optimized promotional strategies for maximum impact and conducted thorough ROI analysis. I have developed experiential marketing strategies for flagship and successor models, enhancing product experience and customer engagement. I have orchestrated strategic sponsorships, college activations, and partner events, elevating brand experience and fostering deeper connections with target audiences while showcasing the product ecosystem. I have managed procurement and vendor processes, innovating in retail elements to establish a distinctive brand presence and ensuring timely delivery of POS materials. I have also developed concept-based PR gifting solutions for Key Opinion Leaders (KOLs) and influencers, amplifying our brand on various digital platforms. I align marketing budgets and investments with revenue goals, leveraging data-driven insights for effective budget utilization and growth analysis, and supporting global brand strategy for building a strong product ecosystem. Some of my key achievements include consistently exceeding sales targets, driving peak brand recognition, and benchmarked revenue growth in 2023-24. I boosted the premium segment (>15K) share by 20%, raising the Average Selling Price (ASP) by an impressive 12% in 2023-24. I introduced the New GT Series, which revolutionized the gaming smartphone category, earned accolades as Gaming Phone of the Year (by Jagran Hitech Awards), and became the most successful model of Infinix. I pioneered initiatives such as Partners Meet and Market Stroming Activities

I led the campaign series, digital promotion planning, and marketing calendar for PAN India. I directed end-to-end responsibilities for Vivo flagship and affordable segment smartphones, overseeing product strategy, retail communication, and brand positioning. I formulated and executed national-level Go-to-Market strategies for NPL retail, including budget planning and consumer journey mapping. I orchestrated nationwide Shop-in-Shop rollout plans to elevate consumer experience at retail, establishing industry benchmarks.

Lead Branding, National Audit and Shop-in-shop Roll Out, PAN India I was responsible for traditional media branding, national audits, and fixture rollout planning for PAN India. I optimized high-profile campaigns like IPL, FIFA, and PKL as Title Sponsors.

Lead Retail Visibility, National Audits, & Fixture Rollout Planning PAN India # Responsible for National Retail Operations with a team of 300+ members with the support of 25 State Retail Marketing Managers, demonstrating strategic vision and effective team management. # Accountable for end-to-end retail branding operations across 70,000+ stores nationwide. Ensured Smart Phone Visibility Overview, collaborated on new product launches, and developed impactful promotional materials, showcasing a commitment to brand excellence. # Initiated different strategies and guidelines for Fixture roll-out being part of Annual strategy along with the introduction of National Audit to ensure qualitative presence and standard consumer experience.

Lead Material Warehouse Management & Material Planning PAN India # Spearheaded end-to-end material order planning and management for top management and state stakeholders, driving cost efficiency and process optimization. # Innovative creative conceptualization aligned with product strategy. Led the delegation of New Product Launch projects, ensuring timely delivery and insightful management reports. # Accountable for managing national and state warehouses, and handling complex logistics for China imports and domestic materials. Proactively resolved critical issues, providing first-time resolution, and offered inspirational leadership to ensure qualitative execution.

 Developed Understanding of Brand Marketing, Social Media Interactions and Product Launch in Indian Market.  Learned Data Analysis and web promotion on various social Platforms.  Co-worked with team and implemented several strategies to find client new way to its business outreach in the market,

 Secured Best iGCDP of the year by AIESEC India during National Conference.  Organizing committee core member of an event Global Village “PLANET DELHI” attended by 200+ International Interns globally.  Manager of Project "Helping Brainz" having the team of 10 international interns from various countries.  Secured name tag in "Hall of Fame" while making highest International exchange during summer rush.  Responsible for overall development of Team and client relationship management while making value addition in ongoing project.

 Led Social Media & PR Campaign “RomanceUrCity, Gen Z, Nokia Chillouts” during launch of Microsoft Lumia Series focusing on Youth.  Responsible for writing and producing presentations and press releases.  Responsible for several on ground College campaign/Activations organized across Delhi NCR.  Felicitated as “Youth Coordinator” by Microsoft Mobile India Pvt. Ltd.

 Responsible for Clients Data Management and Sales Promotion of various Product mix.  Organized several Corporate meetings and New Product Presentation.  Researching organisations and Target individuals online to identify new leads and potential new markets.  Accountable for maintaining customer relationships and ensuring customer loyalty through excellent customer service.

 Triumphed multiple Awards at “National and State Level” representing Best Dramatics Team and Best Theater.  Rewarded numerous “Accolades and Certifications” for Best Advertisement Planning and Direction across Capital.  Awarded “Best Team Player” during Stock market & Financial Analysis competition.  Represented & Lead Team, Department and University at several “Position of Responsibility” during tenure.