Preston Polcyn

Sales & Marketing Analytics: Utilized HubSpot, ZoomInfo, and Google Analytics to generate MQL leads, track web performance, and deliver insights that drove user engagement and revenue growth. Digital Marketing & Website Development: Supported the redesign of SimSpace’s website using WordPress and leveraged tools like HubSpot Marketing Hub, Delve, and Excel for campaign tracking and automation. Strategic Collaboration: Worked cross-functionally with sales and marketing teams to align efforts, enhance lead generation, and boost brand visibility.

Led a business development and marketing strategy that increased revenue and visibility for a struggling location by optimizing pricing, launching promotions, and enhancing community engagement. Boosted the location’s visibility and foot traffic by developing a robust marketing plan, fostering local partnerships, and enhancing the brand’s online presence.

Founded a charity organization focused on supporting underprivileged youth programs in Detroit and successfully secured $8,500 in monetary funds through strategic outreach and partnerships. Engaged with local and major businesses, building strong relationships and leveraging community support to drive fundraising efforts and expand the impact of the organization’s initiatives.