
Prescillia Darmon Cohen
EU Buying Director - Beauty, All Categories @ Beauty Retail Expert
About
Strategic Commercial & Partnership Leader with 15+ years of experience across E-commerce, Wholesale, and Subscription models.I focus on scaling global brands by building the partner ecosystems and distribution networks that actually drive revenue. My approach combines commercial rigour with a relationship-driven mindset, from managing the procurement of 80M+ travel beauty units to driving £900K+ in incremental revenue through Joint Business Plans (JBPs).During my time at LOOKFANTASTIC, I spent a lot of my focus on P&L optimisation to drive regional profitability across Europe. I draw on a deep understanding of commercial risks to build partnerships that last for the long term. I’m also a big believer in leading high-performing teams and using data insights to streamline how we work and keep customers engaged.I’m interested in sustainable results over temporary fixes. My goal is always to build the strategic foundations and networks a company needs to truly succeed.
United Kingdom
London
International Trade & Development
P&L Management, Corporate Partnerships, Business Development, SKU Rationalisation, Continuous Improvement, Sales, Microsoft Excel, Strategy, Gestion des achats, Management, project managment, New Business Development, E-commerce, Marketing Strategy, Merchandising, Sales Manager, Business Strategy, Digital Strategy, Gestion des comptes, Salesforce.com
Experience

EU Buying Director - Beauty, All Categories
Grand Londres
* Optimised EU P&L management across all EU beauty categories, improving profitability and performance across multiple regional markets (Germany, France and Netherlands) * Partnered with Product and Marketing teams to identify category white space, using data-driven insights to scale skincare performance by +4% * Delivered a +2% market share in NL and +12.5% boost brand awareness in NL * Led cross-functional alignment data, CRM and marketing teams to optimise partner ROI

Head of Partnership & Sourcing
Grand Londres
* Led a cross-functional team of 20+ across the UK, EU, and US to execute global B2B partnership strategies * Managed with my Team the end-to-end commercial funnel, from new business identification and qualification to onboarding and retention * Scaled a global partner network of 500+ brands, constructing brand acquisition roadmaps, monitoring market trends, analysing customers needs leading to the 80M+ units sourcing annually * Owned a £13m global travel beauty budget, delivering £1.5m+ cost saving through strategic contract negociation * Optimised pipeline frameworks, advance planning, regions synergy work and increased Customer Satisfaction by 23% while tracking partner ROI and conversion * Accelerated brand performance, enforced quality standards and drove market expansion

E-Commerce, Retail & Brand Strategy Expert
Londres et périphérie, Royaume-Uni
Independent - Agent * Consulted as a Strategic Advisor for brands into their market expansion (UK, FR, DE) * Negotiated with new and existing e-retailers / brick and mortars, distribution agreement, margin structure, assortment * Built joint business plans to grow retail partnerships and visibility * Contributed to marketing, digital strategy and monthly sales analysis

Head Of Business Development UK
Grand Londres
Leading UK Sourcing Team * Led the UK sourcing function and a £3.5M category budget * Closed high-end new brand partners and managed the strategic procurement of travel beauty products, supporting a community-led platform growth from 2K to 250K subscribers. * Developed and launched the Birchbox Incubator Program to cultivate emerging brand partnerships

Senior Business Development Manager
Grand Londres
Key Account Management * Led business development and key B2B account strategy, managing the distribution of 2.8M travel beauty units annually * Oversaw the sales and sampling pipeline, including product allocation and the planning of multi-market international campaigns * Directed high-profile pop-up events at premium London locations (incl Selfridges)

Account Manager
Grand Londres
Business Development * Identified new brands and trends to elevate the box sampling business offer * Scaled the partner ecosystem by 45%, onboarding 60+ brands across sampling and e-shop * Leveraged data to track ROAS and conversion metrics, driving customer from sampling to full-size purchase * Negotiated contract terms, eShop wholesale agreements and exclusivity

Senior Sales Account Executive
Paris
Business Development * Sourcing 45 new exhibitors from all beauty categories for Cosmoprof Worldwide exhibitions * Negotiate contract terms with exhibitors and stand builder * 8-10 business trips per year: Bologne, Milan and Las Vegas Networking Events * Participation in conference planning, setup, awards ceremony * International Buyers Delegation, BtoB meetings, clients planning and bespoke trips
Prescillia Darmon Cohen's Contact Information
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