Prerna Rajasth Rijhwani

Yango Ads is a platform that helps brands, agencies, and businesses create, launch, and manage advertising campaigns for users both locally and abroad. In my role, I’m focused on communicating with retailers and their internal teams, including marketing heads and C-level executives, to integrate our advanced AdTech solutions for long-term revenue generation. With our solutions and a vast partner network, you can place targeted ads on your websites and apps, using first-party data, to reach the right audience more effectively. This allows you to make the most of your existing customer base and generate additional revenue. With tools offered by Yango Ads, you can: → Leverage a range of advertising formats and tactics, including display ads, and more. → Adapt and localize ads to suit the preferences of your target audience with the help of our experts. → Benefit from the latest technologies, including smart tools for targeting, managing, and optimizing your ads.

Drove revenue generation for the mobile business at ArabyAds by onboarding long-term key clients across different business lines. Built and nourished relationships with C-level stakeholders within the MENA market to establish meaningful business partnerships. Collaborated internally with different teams to ensure quality delivery to advertising partners.

Leading Business Development for the newly launched OTT business division Set-up, plan and control the Divisions activities; including overall supervision of technical and commercial matters. Working on GTM strategy for the global market Responsible for global business development, global sales programs, partner programs, technology consulting and digital content programs focused on new business Responsible for the P& L management of the business unit

Core team member of the VOOT launch team with cross functional exposure to marketing, content, publishing and business planning Successfully migrated business of top clients on to programmatic buying. Worked with the Adex team as well as internal and client teams to improve efficacy of buying. Managed Top Agency relationships to work on long term deals and pricing models for clients. Developed Pricing & New Business Development Strategy for VOOT with focus on 360-degree integrated brand solutions to rope in new business Working across industries to evangalise and promote programmatic buying. Created new revenue streams by partnering with various tech platforms

Part of the Launch Team for Hotstar - Star's First Digital Entertainment Platform Driving Product solutions to key advertisers and agencies aiding out-of-the-box ideas Working in close conjunction to the Content and Strategy Teams to work out advertising solutions for clients which compliment their all round marketing strategy.

Near a big data company that leverages geo-location and other data points to create intelligent ad targeting capabilities across mobile devices. Defining the GTM strategy, pricing and positioning . Responsible for developing relationships and revenue across Markets. Driving media sales from key agencies and brands by setting up agency incentive plans.

Part of the core team responsible for launching Facebook homepage advertising solutions in India. Handled the Facebook and Network sales for the west market. Worked with major brands on their all-round social media strategies.

Handled the MSN Sales for the West market ,Business development across Major categories- FMCG, Auto, Retail Worked on developing Facebook Sales in the West Market when MSN was representing them in India.