Prem Mehta

I am a Senior Digital & Performance Marketing Manager with 8+ years of experience driving ROI-focused growth, demand generation, and full-funnel digital strategies across B2C and B2B brands in global markets (UK, EMEA, APAC). Specializing in performance marketing, media planning, customer acquisition, and digital transformation, I have consistently delivered higher lead quality, stronger conversions, and improved retention through data-driven decision-making and innovative campaign strategies. Core Expertise: • Performance Marketing Strategy & ROI Optimization • Demand Generation & Funnel Management • Multi-Channel Campaigns (Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Affiliate) • Martech & Marketing Automation (HubSpot, Salesforce, Marketo, WebEngage) • Customer Lifecycle Management & Retention • Cross-Functional Leadership & Team Mentoring Career Highlights: • Reversed declining lead quality with impactful media strategies, achieving significant lead growth and higher conversions. • Built scalable customer acquisition frameworks and lifecycle journeys, improving retention and driving brand adoption. • Designed omni-channel campaigns that multiplied product adoption and generated measurable business growth. • Recognized with the Marketing Genius Award (2023) and Employee of the Month (2022) for innovative, high-impact strategies. • I am passionate about using data, creativity, and collaboration to craft performance-driven campaigns that scale businesses, build brand equity, and maximize long-term customer value (LTV). Always open to networking, knowledge-sharing, and exploring new opportunities in performance marketing, demand generation, and digital growth strategy.