Preksha J.
UI/UX Design Intern @ Home First Finance Company (HFFC)
About
I am a Strategic Design Management student passionate about discovering user stories, shaping user-centric experiences with impactful strategies tailored to consumer needs. For me, every challenge is an opportunity to explore new perspectives, craft innovative strategies, and design solutions that truly make an impact. I thrive at the crossroads of creativity and strategy, combining design thinking with a deep understanding of human behavior to bridge the gap between what users need and what businesses can offer. Whether it’s identifying pain points, shaping brand narratives, or reimagining processes, I believe in crafting experiences that resonate. If you’re looking for someone who sees opportunities where others see obstacles and who’s ready to bring fresh ideas to the table let’s connect.
India
Mumbai
Design
Event Management, Interpersonal Communication, Event Planning, Branding & Identity, Packaging Design, Creative Strategy, Strategic Communications, Networking, Corporate Branding, User-centered Design, Adobe Creative Suite, Communication, Strategy, Design, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Experience

User Experience Designer
Mumbai, Maharashtra, India
Redesigned webpages for a major financial services brand with a trust-focused UX and clear, pitch-ready visuals. Also built responsive fashion websites with strong visual hierarchy, compelling CTAs, and layout-driven storytelling.

Placement Cell Intern
Mumbai, Maharashtra, India
As a Placement Cell Intern, I contribute to facilitating the recruitment process and helping students secure internships and full-time employment opportunities. I assist in creating and maintaining a database of job and internship opportunities, design pitch presentations for potential recruiters, and actively connect with companies to secure placement opportunities for students.

Brand Strategist
Ahmedabad, Gujarat, India
Collaborated with the core team to enhance retail experience, brand positioning, and customer engagement. Conducted primary research to uncover user behavior insights, drive strategic decisions, and align business goals with evolving consumer expectations.

Brand Designer
Maharashtra, India
During my internship, I contributed to projects like PR packaging & strategy for Pawpular, social media content for various brands, event collaterals for Quaffine and Why Labs, and brand identity & packaging for The Bare Bar. I also worked on product launch for Gush Beauty and Lakmé, gaining hands-on experience in brand strategy, design, and storytelling.

Student Volunteer
Mumbai, Maharashtra, India
Volunteered at the Homegrown Event, where I assisted in organizing guest lectures, panel discussions, and other key activities. I helped coordinate logistics, engaged with attendees, and supported the event team in delivering a seamless experience.
Preksha J.'s Contact Information
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