Preeti Shetty

Valeur is an online platform that gives women working in the sports industry the data, skills and networks needed to benchmark their salary and pay compensation.

Ready is a community of fans, athletes, investors, activists and more coming together to learn about innovation, technology, and Web 3.0, powered by its collective commitment to invest in and amplify women athletes and leaders. And create a better sport for everyone, everywhere.

- Manage all aspects of Upshot, the Football Foundation’s digital monitoring & evaluation system, including business & strategic planning, marketing, financial planning & reporting to Board on progress against KPIs related to overall strategic objectives. - Manage, motivate & develop a team of Consultants, Account Managers & Support staff to provide MEL consultancy services, impact evaluations & deliver against the Football Foundation, Premier League, Football Association & DCMS’ strategic vision. - Work with internal & external stakeholders to develop & implement creative impact measurement strategies & frameworks to further build our evidence base & increase the reach & impact of our programs. - Build internal & external partnerships, speak at conferences & organise thought leadership events to enhance brand awareness & reputation of Upshot & the Football Foundation - Commission & manage external research & evaluation partners to publish learnings & reports - Part of the Football Foundation Management team, reporting to the CEO. - Key focus is helping organisations understand why MEL is important and how it can help them evidence their impact. Upshot is an online management system developed in 2012 by the Football Foundation, the UK’s largest sports charity. It was built to help the hundreds of organisations it funds to manage, monitor and evidence their sports projects, and designed with a high degree of flexibility to provide value to a variety of organisations. Upshot has been so well received that it is now being used by over 850 different organisations, including NGBs, Sport Foundations, County Sports Partnerships, universities and Sport for Development organisations.

The Football Foundation is the UK’s largest sport charity, funded by The FA, The Premier League and Sport England. I work as a consultant developing and implementing our monitoring and evaluation tool, Upshot, which helps not-for-profits manage, monitor and evidence their good work. The role involves working with over 450 organisations helping them properly evaluate their projects and measure their impact. Clients include NGB's, CSP's, local authorities, universities, charities, trusts and foundations and corporate CSR departments. Key Skills: Client Management, Monitoring and Evaluation, CSR consulting, Impact Measurement, Theory of Change and Data Collection.

Worked on a project-by-project basis managing CSR strategies, generating new business, running campaigns, conducting quant & qual evaluations, writing grant applications & funding bids. Worked with a large range of brands, clubs & leagues, NGOs & corporates. Examples include Converse, UEFA, BT, Centrepoint, Spirit of Soccer and many more Key Skills: Event Management, CSR, Marketing and PR, Fundraising, Volunteer Management, Budgets and Financial Planning, Monitoring and Evaluation, General Admin and Operations

Global sports entertainment agency dealing with the finest entertainment and community development through street sports, arts & music. I coordinate activity and manage projects for any type of sport event, marketing campaign, product launch or community sports project. Responsible for concept development, marketing and PR, bookings, artist liaisons, project execution, sponsorship activation, fan engagement strategies, budget and general organization. Examples include projects for StreetFootballWorld, London Marathon, EA Sports, Soccerex, Adidas, Castrol, Converse, Liverpool F.C, Chelsea F.C, Tottenham Hotspur F.C, Brighton and Hove F.C, Woking F.C, Wembley, Barclays and many more. I also work for The Freestyle Football Federation organising their World Championships, raising funds, managing talent and raising awareness of the sport.

Organising and coordinating Kingston Carnival, an annual festival celebrating community spirit, cultures and ethnicities through sport, music and the arts. Responsible for artist bookings, venue management, marketing and PR, dealing with suppliers and sponsors and arranging funding. Responsible for monitoring and evaluating the success of the project and reporting back to funders. Also organizing Bike Across Cultures – a health awareness event that promotes racial equality and tolerance. Responsible for integrating Kingston Carnival into Kingston’s Cultural Olympiad in preparation for London’s Olympic year.

Handling all the PR and communications for Give & Gain Day 2012 - UK's only national day of employee volunteering. My role is to come up with a creative communications strategy around the theme this year - sport, to garner media interest and press coverage on the day as well as manage the relationships and key messages being portrayed by our key sponsors, ambassadors and partners, which include the likes of Lloyds, BT, Eversheds and various Olympic athletes.

Responsible for press, marketing and PR, including social and digital media. Launching campaigns to engage both individuals and corporate organizations. Involving celebrities and other high profile individuals to support our cause. Providing support to the team in Africa and making sure they have all the resources necessary to run our international projects smoothly. Monitoring, evaluation, grant-writing and fundraising were also a big part of my job description. Currently acting as Regional Coordinator for London and member of Kick4Life's Executive Council.