Preeti Harkare

Senior Group Head @ Adfactors PR

About

I have spent 12 years working as a communications professional, after which I started my entrepreneurial journey with India’s first exclusive kids salon. Since the last five years, I have been using my communications, project management and content skills for meaningful work in the social impact sector. Currently, also working with Adfactors PR, India's largest independent communications agency in business expansion both in revenue and social impact side. With 18 years of total experience, I can describe myself as a creative problem solver with excellent communication, management and content skills. Overtime, with multifaceted experience in working with both national and international organisations, I have realised that my interests lies in conceptualising, structuring and enabling communication and social impact campaigns. I have a keen interest and some experience in how one can optimise the hybrid approach of interactive technology (like AR and gaming) with vernacular medium, for highly impactful solutions and campaign across stakeholders. I have also done extensive research and content scripting in areas of SDGs, environment, women rights, patriarchal structure, financial awareness and new age outreach mediums for chatbots, podcasts, comics, video scripts and articles. Sustainable lifestyle and awareness are the key pillars of the change that we want to see in the world and my personal interest lies in sustainable livelihoods, animal welfare and reduced social inequalities. Over the last few years, I have had the privilege to work with some truly passionate and committed social game changers and utilise my skill sets to design and work for a larger outreach. My professional skill sets include project planning & development, integrated communication campaigns, CSR communication, content development, workshop training and facilitation, public relations, internal & external communications and impact evaluation.

Country

India

City

Mumbai

Industry

Public Relations & Communications

Skill

Strategic Planning, Project Management, Content Strategy, Social Impact Assessment, Facilitation, Creative Content Creation, Social Impact, Impact Assessment, Research, Corporate Communications, Press Releases, Media Planning, Strategic Communications, Media Relations, Event Management, Internal Communications, Brand Management, New Business Development, Crisis Communications, Management

Experience

Senior Group Head

Adfactors PR

2022-9 - Present · 4 yrs 1 mo

Mumbai

Co-Founder

Starfish Kids Salons

2014-3 - 2025-1 · 10 yrs 11 mos

Mumbai Area, India

Starfish Kids Salon is the first chain of exclusive kids salon launched in India to provide high quality service in kids salon category. It address a huge need gap of good service with trained professionals in a hygienic, kid friendly atmosphere. The brand is successfully operating for the last 8 years and has a high recall amongst young parents across Mumbai.

Programme Development & Impact

Red Balloon Global

2020-6 - 2022-9 · 2 yrs 4 mos

Mumbai, Maharashtra, India

Red Balloon Global works with 12-21 year olds across socio-economic backgrounds around the world to create compassionate young leadership for a better world. It offers a dynamic platform for young people to creatively express themselves, share ideas and identify their leadership potential. Scope of Work - Creating programme measurement matrix and measuring impact - Communication strategy and social media outreach - Research and planning advisory - Creating proposals for collaborating with other social organisations - Research and content development of workshop modules and course material - Creating easy to understand Hindi modules for vernacular reach - Facilitating and holding workshops

Heading Planning, Communication & Operations

Save Missing Girls

2017-7 - 2020-5 · 2 yrs 11 mos

Mumbai, Maharashtra, India

Missing Link Trust is an award winning anti- trafficking non-profit organisation using art and technology to create awareness against sex trafficking. It uses innovative mediums like gaming, murals, public art and comic to educate and empower vulnerable sections of the society, especially women and school children to trafficking and their part as changemakers in the world. Scope of Work - Create and implement annual offline and digital media strategy and content - Worked closely with the founder to set up advisory committee and key operational strategy and implement for the organisation - Founding guidelines of the social enterprise for vulnerable rural women in WB - Set up programme measurement and research matrix and guide the team for implementation - Impact measurement & analysis - Head the content creation for annual report, website content, impact reports, research and grant applications, CSR proposals and outreach content like video scripts, interactive modules, subtitling and module content

Account Director

Adfactors PR

2004-12 - 2014-2 · 9 yrs 3 mos

Part of the Financial Services Group at AdfactorsPR Clients Handled: Royal Bank of Scotland (earlier ABN Amro), Aviva Life Insurance, BNP Paribas Mutual Fund, Berkshire Insurance, Anagram Stock Broking (now merged with Edelweiss), ICICI Prudential Life Insurance, IndusInd Bank, was a part of the Yes Bank IPO team. Restructured and managed Kolkata branch for a year. - Strategize and develop PR & Outreach campaigns for the clients to reach out to stake holders. - Managing crisis and issues - Created content for clients like articles, white papers and presentations - Strong media knowledge and understanding of market place and dynamics. - Experience of leading and training teams. - Part of the media training modules to train company spokesperson on communications and media.