Preeti Grover Chib

As a seasoned professional, I am excited to bring a diverse experience in the media and content industry. As the Head of Product & Growth at Pencil for nearly four years now, my journey has been nothing short of transformative as I successfully led product development strategies while concurrently driving unparalleled growth. I have always taken pride in turning concepts into realities – evident from when I conceptualized and built Pencil's brand identity right from scratch or developed an innovative product roadmap that ensured sustainable success for us in uncharted territory; each achievement is etched within its remarkable evolution story. At National Geographic Channel India, with consistent innovation complementing hard work-driven strategy planning, we were able to continually propel revenues upward through well-defined programs, user engagement, BTL activations, and digital marketing, leading forward momentum throughout the organization’s lifecycle phases and subsequently paving the way towards substantial influence across the Indian broadcasting landscape. Previously handling the Brand Strategy portfolio for English cluster brands such as Star Movies and Star World solidified grounding pertaining to brand promotions and digital marketing, making way for creating multiple initiatives earning higher consumer preference, translating into a greater market share which stands testimony to today's successful stature those brands enjoy. I capped a successful academic life, securing Rank Holder accolades twice: once during the Post Graduate Diploma study period at Times School of Marketing Management (2003-04) and the other time during the Diploma in Yogic Science, specifically specializing in Pre & Post-Natal regime (2020-21). To sum up, throughout my career so far, I have been fortunate enough to be provided opportunities to work in creative and challenging roles that require not only structured thinking but also encourage promoting innovative thinking.