Preeti Gupta
Senior Merchandiser @ Asmara Group
About
PROFESSIONAL SUMMARY Senior Merchandiser with 15+ years of experience in fashion accessories, managing end-to-end merchandising for global retailers including H&M, ASOS, TJX, NEXT, Inditex, Chico’s, J.Crew, and Landmark. Expertise spans product development, strategic costing, sampling, production control, and on-time shipment execution, consistently delivering commercially viable collections aligned with market trends and margin goals. Skilled in vendor management, negotiation, and cross-functional coordination to optimize quality, efficiency, and supplier performance. Proven ability to handle multi-category portfolios, including accessories, apparel, and home, with a strong focus on compliance, process excellence, and growing specialization in sustainable materials and traceability
India
Delhi
International Trade & Development
Fashion Buying, Administrative Organization, Adobe Photoshop, Account Management, Accessory Design, Planning & Scheduling, Beads, Mechanical Testing Of Materials, Sustainable Materials Management, B2B Commerce, Activities of Daily Living, Internet Trends, Exceeding Targets, Microsoft Outlook, Closing Costs, Sample Development, Organization Skills, Cost Planning, Project Management, Suppliers
Experience
Senior Merchandiser
Asmara Group
Gurugram, Haryana, India
Lead end-to-end merchandising operations for fashion accessories including jewellery, textile bags, beaded bags, leather bags, and hair accessories Manage product development lifecycle from concept to shipment aligned with buyer briefs and trends Collaborate with international buyers and design teams to develop commercially viable collections Source and manage vendors ensuring quality, compliance, and scalability Drive sampling, costing, and negotiation to achieve optimal price-quality balance
Buying and merchandising
Asmara Group
Sr. merchandiser
VINTY IMPEX PRIVATE LIMITED
Noida, Uttar Pradesh, India
led sampling programs, material planning, proactive follow-ups, buyer reporting, and timely order execution, costing strategy, time and action plan, business development
Senior Merchandiser
VINTY IMPEX PVT. LTD.
Delhi, India
I’m working here as a Sr. Merchandiser and Account responsible for H&M, INDITEX GRP, ASOS, NEXT and LANDMARK.
Merchandiser
JASCO IMPEX PVT. LTD.
South Delhi, Delhi, India
I worked here as department head in fashion accessories department like bags, belts, hair, scarves and fashion jewelry.
Education
E-Commerce/Electronic Commerce
Central Board of Secondary Education
Business Administration, Management and Operations
Delhi University
Operations Management and Supervision
Symbiosis Institute of Business Management, Pune
Business Administration and Management, General
Symbiosis Institute of Business Management, Pune
Operations Management and Supervision
Preeti Gupta's Contact Information
Phone
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